Podcast Episodes
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Daiwa Steel Tube Industries Sales and Marketing Synergy in B2B
This discusses B2B digital marketing strategies through the case study of Daiwa Steel Tube Industries, a long-established steel manufacturer.
It high…
11 months, 3 weeks ago
Rookie OL Turnaround Business Story Basics Marketing Strategy
This analyzes "Rookie OL's Guide to Consistent Marketing Strategy," a business novel that teaches marketing principles through a narrative about a yo…
11 months, 3 weeks ago
Toyota GR: The Art of Customer-Centric Marketing
This examines Toyota GR's marketing approach, highlighting how the brand identifies and caters to diverse customer segments.
It emphasizes the crucia…
11 months, 3 weeks ago
Tamagotchi Paradise: Crafting Enduring Brands
This examines how the Tamagotchi brand has achieved lasting popularity across generations.
It introduces the newest Tamagotchi device, "Tamagotchi Pa…
11 months, 3 weeks ago
ABC Cooking Studio Tablet Lesson Leverage Existing Assets for New Value
This explores how ABC Cooking Studio successfully launched a tablet-based cooking lesson by leveraging existing assets to create new customer value a…
11 months, 3 weeks ago
Advertising to In-Store Marketing for Brand Longevity
It discusses effective marketing strategies for new products, focusing on transforming them into long-term successes.
The first source highlights the…
11 months, 3 weeks ago
Kao Merit Rebranding: From Family Shampoo to Family Love Shampoo
This episode examines Kao's Merit shampoo rebranding, highlighting how a subtle shift in concept from "family shampoo" to "family love shampoo" revit…
11 months, 3 weeks ago
Sneaker Dunk: Jobs-to-Be-Done Marketing for a Specialist Worker
This explains how Sneaker Dunk, a Japanese online marketplace for sneakers and other collectibles, achieved rapid growth by applying the "Jobs-to-Be-…
11 months, 3 weeks ago
Google's AI Strategy: Escaping the Innovator's Dilemma
This examines how Google successfully navigated the "innovator's dilemma", a phenomenon where established companies struggle to adapt to disruptive i…
11 months, 4 weeks ago
Bentley: Branding Through Experience and Emotion
This explores the concept of branding through the lens of luxury automobile manufacturer, Bentley.
It posits that a strong brand is built upon foster…
11 months, 4 weeks ago