Podcast Episodes
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Reversing the purpose strategy: Shukudai Yaruki Pen & NTT Data capsule hotel
This examines the marketing concept of "reversing the purpose" (mokuteki no shudanka), which intentionally treats the original objective as a means t…
1 year ago
fav Hotel Bias Break and Critical Core Strategy
This analyzes the unconventional business strategy of fav Hotel, which achieved profitability with a seemingly disastrous 20% occupancy rate by chall…
1 year ago
Hair Salon IWASAKI Job Theory Marketing for Affordable Haircut Progress
This offers an in-depth analysis of the success of Hair Salon IWASAKI, an affordable Japanese hair salon chain known for its low-priced cuts, using t…
1 year ago
Oshi-dan Reinterpreting Tradition for New Business
This provides an extensive case study of "Oshi-dan," a shrine created for displaying cherished characters or idols developed by Hasegawa, a major Jap…
1 year ago
Kimetsu Movie Aesthetic Value Creation Through Differentiation
This provides an analysis of the film "Demon Slayer: Kimetsu no Yaiba – Mugenjo Arc Chapter 1: Akaza Returns", focusing on its aesthetic differentiat…
1 year ago
Novel "Circuit Switcher" AI Ethics and Responsibility
This provides an overview and analysis of the science fiction novel "Circuit Switcher" by Takahiro Anno, which explores the ethical implications of a…
1 year ago
Anmaoh Business Model Transformation and Market Triumph
This provides an in-depth analysis of the business model transformation of the commercial massage chair company, Anmaoh, detailing its dramatic recov…
1 year ago
Unicharm's Discount-Free Trade Marketing Strategy
This examines Unicharm's successful "discount-free" sales strategy, centering on the concept of trade marketing. This approach focuses on strengtheni…
1 year ago
Co-creation Brand Strategy: Akahon and VTuber
This explores the concept of co-creation in brand strategy, illustrating how brands are successfully built through interaction with customers rather …
1 year ago
Ikkyu's Critical Core Personalization as Strategic Advantage
This analyzes Ikkyu's critical core strategy, a concept focused on achieving competitive advantage by pursuing seemingly irrational actions that are,…
1 year ago