Podcast Episodes
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Fukuroshosabo Bias Break Innovation in Book Cafe Experience
This explores the concept of "bias break," a strategic approach to innovation that involves intentionally challenging ingrained assumptions and indus…
11 months ago
Boosting Established Brands Through Marketing Innovation
This emphasizes the strategic importance of revitalizing established brands rather than solely focusing on new product development when sales stagnat…
11 months ago
AirCloset: Four Steps to New Business Success
This outlines four crucial steps for successful new business development, drawing insights from the case study of AirCloset, a monthly fashion rental…
11 months ago
BEAUM Winning the Right Battlefield
This emphasizes that business success hinges on identifying the appropriate "battlefield" or market.
It argues that understanding where to compete is…
11 months, 1 week ago
CYCY Strategic Customer Shift in Okinawa's Share Cycle
This episode focuses on its strategic shift in target customers.
Initially aimed at tourists, CYCY pivoted its focus to local residents after realizi…
11 months, 1 week ago
Redefining Idle Assets From Unused to Desired Film Sets
This discusses redefining the value of idle assets, specifically focusing on how derelict or unused properties can be transformed into sought-after f…
11 months, 1 week ago
Myfa Brand Transformation from Office to "Oshikatsu"
This describes how the Japanese stationery company, Lihit Lab, successfully transformed one of its existing office products into a thriving brand for…
11 months, 1 week ago
Yukijirushi 6P Cheese Customer-Centric Marketing for Lasting Value
This explains how Snow Brand Milk Products' "6P Cheese" revitalized its brand by shifting to a customer-centric marketing approach.
It outlines a fou…
11 months, 1 week ago
En Japan Metric Management KGI-KPI-KAI
This examines a framework for strategic goal setting and measurement, using the example of En-Japan, a Japanese recruitment service.
It outlines a hi…
11 months, 1 week ago
Winning New Customers with Snack Marketing Case Studies
This episode explains strategies for acquiring new customers and re-engaging former customers by analyzing successful marketing approaches of two pop…
11 months, 1 week ago