Podcast Episodes
Back to Search
Siroca's Blender: From Niche to Kitchen Staple Strategy
This analyzes Siroca's "Ouchi Chef Blender" strategy for transforming a niche kitchen appliance into an everyday staple, a challenge often faced by s…
10 months, 2 weeks ago
Lawson's No-Topping Ramen: The Strategy of Not Doing
This discusses Lawson's "no-topping" ramen strategy, highlighting the company's success with its "Soup Gekiuma!" cup noodle series, which sold 1.8 mi…
10 months, 2 weeks ago
Research-Driven Innovation: Questions to New Ideas
This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and H…
10 months, 2 weeks ago
Drugstore Retail Evolution Shopper and Buyer Insights Trade Marketing
This explains trade marketing, a strategy focused on enhancing sales by understanding and connecting with both the shopper (customer) and the buyer (…
10 months, 2 weeks ago
Mini Vegetables Turning Weakness into Strength
This examines how mini vegetables have gained popularity, demonstrating a shift in societal values and marketing strategies.
Initially perceived as i…
10 months, 3 weeks ago
Think Big, Start Small: Growth Strategies Case Studies
This discusses strategic growth approaches through two distinct case studies.
The first highlights how Mitsui Sumitomo Insurance's CX Design Departme…
10 months, 3 weeks ago
Fujifilm X Series Brand Concept Driven Marketing
This examines Fujifilm's successful "X Series" digital camera brand, attributing its popularity to a concept-driven marketing approach.
Despite the w…
10 months, 3 weeks ago
Marketing 6 Steps for Recruitment Success
This presents a six-step framework for recruitment success, drawing a direct parallel between marketing principles and talent acquisition.
It emphasi…
10 months, 3 weeks ago
Kao Powerful Deodorant Strong Solving the Real Customer Problem
This discusses Kao's "Powerful Deodorant Strong" product line, specifically designed for healthcare and nursing facilities, highlighting its successf…
10 months, 3 weeks ago
ChargeSPOT Customer Centric Why-What-How Pricing
This analyzes ChargeSPOT's pricing adjustments, offering insights into customer-centric strategies.
They detail ChargeSPOT's initial misstep when a p…
10 months, 3 weeks ago