Podcast Episodes
Back to Search
Black Thunder Unearthing Unspoken Customer Desires
This explores the strategic marketing behind Black Thunder, a popular chocolate snack brand. It examines the specialized techniques used to identify …
16 hours ago
WanPod Decoding Latent Dog Owner Needs Through Resignation Analysis
This explores how WanPod, a specialized private pod-sharing service for dogs, identifies and addresses the hidden needs of pet owners. By analyzing t…
1 day, 16 hours ago
The Grit and Strategy of Genuine Digital Transformation (DX)
This defines digital transformation (DX) as a rigorous journey involving organizational culture, employee education, and business process redesign ra…
2 days, 15 hours ago
Halmek Customer Insight Discovery and Utilization
This outlines the strategic methodology employed by Halmek, a prominent Japanese monthly magazine, to identify and leverage customer insights. It exp…
3 days, 16 hours ago
Kitakitanokonokonoyamasato Lateral Thinking
This explores a creative methodology known as lateral thinking by examining its application within a specific Japanese chocolate context. It illustra…
4 days, 16 hours ago
Super Sanshi Visible and Hidden System for Digital Profitability
This highlights the operational strategies behind Super Sanshi, a Japanese company that maintains a profitable online grocery business. By exploring …
5 days, 15 hours ago
Biore Kids Stamp UV Turning Resistance into Routine
This examines a creative marketing strategy used by Kao Corporation to transform the often difficult task of applying sunscreen to children into an e…
6 days, 15 hours ago
Biore Kids Stamp UV Turning Resistance into Routine
This examines a creative marketing strategy used by Kao Corporation to transform the often difficult task of applying sunscreen to children into an e…
6 days, 16 hours ago
Zen Physician’s Guide to Holistic Rest and Mindfulness
This introduces a literary guide written by Yasuchika Kawano, an author who uniquely serves as both a psychiatrist and a Zen monk. This book focuses …
1 week ago
Cancel Kaiwai Subtraction Strategy - Modern Consumption and the Cancel Movement
This examines a modern behavioral shift in Japan known as the cancel culture movement, which focuses on a subtraction-based strategy for personal con…
1 week, 1 day ago