Podcast Episodes
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STYLUS 2WAY Transforming Product Weakness into Marketing Strength
This describes the development of the STYLUS 2WAY, a collaborative writing instrument created by Zebra and Elecom that functions on both paper and iP…
2 weeks, 6 days ago
Ajipon Powder Solving the Customer's Resignation
This analyzes the successful launch of Mizkan’s Ajipon powder, a spice-based version of the classic liquid seasoning that sold out in just four days.…
3 weeks, 1 day ago
Don Quijote’s Blueprint for Turning Customer Criticism into Growth
The Japanese retailer Don Quijote manages a specialized organizational framework called the "Maji Voice Realization Committee" to transform customer …
3 weeks, 1 day ago
Restroom Advertising Maximizing Marketing Potential
This examines the emerging business of digital signage in restroom stalls, where advertising agencies like Toybe install small screens to generate ne…
3 weeks, 2 days ago
Science of Customer Empathy in Product Development
This explores how deep customer understanding serves as the foundation for successful product development and organizational alignment.
By examining …
3 weeks, 4 days ago
Tamagotchi Ring Reinventing a 30-Year Icon Through Smallness
To celebrate its 30th anniversary, Bandai has unveiled the Tamagotchi ring, a miniature wearable device that reimagines the classic digital pet as a …
3 weeks, 4 days ago
Kuma Ichimokusan Bear Spray Strategic Marketing Design
The Japanese company Bio Kagaku has developed Kuma Ichimokusann, a domestic bear repellent spray specifically designed for intuitive use by elderly u…
3 weeks, 6 days ago
Full-Flat Bus Dreams Decade of Engineering
This details the decade-long journey of Kochi Ekimae Kanko to revolutionize long-distance travel by developing Japan's first full-flat overnight bus.…
3 weeks, 6 days ago
Mastering Executive Perspective and Decision-Making Viewpoints
Adopting a managerial perspective requires shifting from a focus on individual tasks to understanding how decisions impact organizational resource al…
4 weeks ago
Tatsuro Yamashita and the Strategy of Scarcity Marketing
This explores the concept of limited-quantity niche strategy, a marketing approach where a provider intentionally restricts supply to foster exclusiv…
4 weeks, 1 day ago