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Kinmugi Changed and Unchanged Brand Strategy
This examines Suntory's strategic management of its prominent Kinmugi brand, focusing on the delicate balance between innovation and continuity. It d…
1 month, 1 week ago
Pia Theater and Conference Part of Larger Whole Strategy
This is detail strategic launch of the Tokyo Tatemono Pia Theater & Conference, a versatile new venue developed by the ticketing giant Pia. This cult…
1 month, 1 week ago
Sururi Market In and Product Out Redefining Chuhai for a New Generation
This analyzes Takara Shuzo’s strategic launch of "Sururi," a novel non-carbonated alcoholic beverage designed to appeal to younger consumers. By blen…
1 month, 1 week ago
The Magic of Memos From Abstraction to Action
This examines a structured method for intellectual productivity based on the book The Magic of Memos by Yuji Maeda. This approach moves beyond simple…
1 month, 1 week ago
Kao Attack Customer-Centric Strategy for Innovation
This examines the strategic evolution of Kao Corporation’s flagship detergent brand, Attack, highlighting its shift from traditional powders to innov…
1 month, 1 week ago
Two-Story Value: Marketing Through Design and Storytelling
This explores how businesses can move beyond basic functional utility to create superior value through a two-story value structure.
The first case il…
1 month, 1 week ago
Suntory BOSS Purpose Branding Through the Consumer's Context
This examines the strategic branding philosophy behind Suntory’s famous BOSS coffee line. Rather than focusing strictly on the physical product, the …
1 month, 2 weeks ago
Business Meeting Better Discussion in Three Points
This introduces essential strategies for aligning participants during professional meetings to ensure everyone is operating from the same perspective…
1 month, 2 weeks ago
Onyasai Nabe Drinking Set Differentiation Through Customer Value
This analyzes a strategic marketing shift implemented by the Japanese restaurant chain Onyasai to attract new clientele.
By introducing a budget-frie…
1 month, 2 weeks ago
Fujifilm instax mini Link+ Usage Proposal Marketing
This examines how Fujifilm revitalized its smartphone printer line by shifting from traditional hardware sales to a usage-oriented marketing strategy…
1 month, 2 weeks ago