Podcast Episodes
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Lopia Anatomy of a Retail Revolution
This analyzes the rapid growth and strategic expansion of the Japanese grocery chain Lopia as it enters new regional markets like Nagano Prefecture. …
4 weeks, 1 day ago
Tax History and the Marketing of Consumer Insights
This explores how historical taxation systems offer critical lessons for modern business management and product development. Just as the collapse of …
1 month ago
Kirin Greens Free Marketing the Non-Alcoholic Connection
This details the strategic branding of Kirin Greens Free, a non-alcoholic beverage positioned as a premium choice for mindful consumers. Rather than …
1 month ago
Tamagotchi Pivoting Markets and Redefining Value
This explores the strategic evolution of the famous Tamagotchi brand, focusing on how the product adapted to shifting market demands. By examining sp…
1 month ago
Senior smartphone learning implications for marketing role
This examines the psychological barriers that prevent older individuals, specifically senior women, from adopting modern technology like smartphones.…
1 month ago
Seiwado Book Covers Designing CEP and BEP
This explores how Seiwado Bookstore, a long-standing Japanese establishment, is revitalizing interest in physical reading through innovative design s…
1 month ago
Value Transfer Innovation Through Adaptation
This explores a strategic framework known as value transfer, which suggests that true innovation often stems from adapting existing concepts rather t…
1 month ago
AirCloset Mens Willing to Pay Value
This evaluates AirCloset Mens, a specialized personal styling and clothing rental service designed for men. It examines the practical advantages and …
1 month ago
Turning Non-Purchasers into Growth: Strategies for Overcoming Buying Barriers
This highlights the importance of identifying and removing purchase barriers by analyzing potential customers who showed interest but ultimately deci…
1 month, 1 week ago
Usonar Precision and Restraint in BtoB Email
This examines Usonar’s strategic approach to BtoB email marketing, emphasizing that the key to success lies in selective action rather than high-volu…
1 month, 1 week ago