Podcast Episodes
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instax mini Evo Cinema Preserving Core Values Through Innovation
This outlines Fujifilm's brand strategy for its Instax line, specifically highlighting the release of a new vertical instant camera capable of record…
1 month, 3 weeks ago
Selecting the Strategic Battlefield
This explores the critical role of strategic market selection by highlighting how businesses must define a specific "battlefield" to ensure success. …
1 month, 3 weeks ago
Waza Mart Retailtainment for Mental and Physical Availability
This details the innovative Waza Mart located within the Karuizawa T-SITE, highlighting a strategic shift from traditional shopping to a community-fo…
1 month, 4 weeks ago
Hachidaime Gihey CEP and BEP for Brand Recall in AIO
This details how the traditional rice retailer Hachidaime Gihey is evolving its marketing strategies to remain competitive as artificial intelligence…
1 month, 4 weeks ago
iiba Parenting Map Creating Reasons to be Chosen by Customers
This highlights iiba, an innovative parenting map application designed to simplify life for families by identifying child-friendly locations. It expl…
2 months ago
Showa Sangyo Pancake Mix Perception Change
This examines a highly successful marketing strategy by Showa Sangyo that fundamentally altered how consumers perceive pancake mix.
By collaborating …
2 months ago
Art of the Inquiry: Mastering the Narrative Interview
This examines the foundational principles of effective communication as outlined in Takashi Saito’s book regarding the power of inquiry. It explores …
2 months ago
Ace Gadgetable U Designing for Unmet Needs
This examines the development of the Ace Gadgetable U, a specialized backpack designed to address the physical strain caused by traditional school ba…
2 months ago
Sunstar SODATECO N1 Customer Insights
This examines a specialized marketing strategy used by Sunstar for their SODATECO product line, emphasizing the value of individual customer analysis…
2 months ago
The Art of Discovering Emotional Customer Insights
This explores the strategic concept of customer insights, emphasizing that they are hidden psychological triggers that marketers must actively discov…
2 months ago