Podcast Episodes
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Suntory Kakubin Rebranding to Remarketing
This examines how Suntory successfully revitalized its Kakubin brand through a strategic process known as remarketing. Rather than simply changing th…
2 months ago
Moshidora Management with Drucker's Marketing Essence
This explores the fundamental principles of business management and marketing strategies through the lens of the popular Japanese novel, Moshidora.
I…
2 months ago
Marketing Strategy Five Viewpoints from Customer Setting to Price
This outlines a comprehensive framework for evaluating marketing strategies and business operations through five distinct lenses. It emphasizes the i…
2 months ago
Redefining Value Through New Perspectives and Contexts
This explores how marketing excellence stems from the redefinition of value by shifting perspectives on existing products.
Through the example of the…
2 months ago
How to Verbalize Thoughts Stance Essence and Emotion
This examines the core principles of Takahiro Miura’s book regarding the transformative power of effective communication. It provides a structured me…
2 months ago
America Brazil Argentina History: Investing Profits for Sustainable Corporate Growth
This explores how modern business management can draw valuable lessons from the economic histories of the United States, Brazil, and Argentina. It sp…
2 months ago
Essential Marketing Capabilities in the AI Era
This serves as an introduction to a comprehensive guide focused on resisting the sensationalized claims regarding necessary skills in the age of arti…
2 months ago
Mintia Shifting the Subject of Value
This examines how the popular breath mint brand Mintia successfully enhanced its market presence by fundamentally shifting its perceived value. It de…
2 months ago
Project Hail Mary Solving the Unknown Problems
This explores the profound life lessons found within the science fiction masterpiece, Project Hail Mary. It highlights how the narrative serves as a …
2 months, 1 week ago
Suntory NOPE Turning Hidden Insights into Value
This examines a strategic marketing case study involving Suntory’s "NOPE" brand, focusing on how the company converts unspoken consumer desires into …
2 months, 1 week ago