Podcast Episodes
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Chocoball Kidult Strategy Capturing Non-Customers
This examines Morinaga’s successful marketing transformation of the classic Chocoball snack, which resulted in a twenty percent increase in sales. Th…
2 months ago
Sentakuki Majin Visualizing the Invisible Problem from the Washing Machine
This focuses on Sentakuki Majin, a specialized service dedicated to the disassembly and deep cleaning of washing machines.
This business model excels…
2 months ago
Karaage-kun function design and story change and keep harmony
This analyzes the strategic evolution of Lawson’s Karaage-kun, a popular Japanese convenience store snack, focusing on its recent textural and brandi…
2 months, 1 week ago
Kakujoe Gyorui Fish Market Front and Back System Growth
This examines the business strategy and sustained success of Kakujoe Gyorui, a prominent Japanese specialty fish retailer often described as a depart…
2 months, 1 week ago
Right-Brain Creative Problem Solving with Design Thinking
This references a Japanese educational resource titled "The World's Easiest Right-Brain Problem-Solving Class" authored by Kensuke Watanabe.
This wor…
2 months, 1 week ago
Bridging the Gap Between SNS Virality and Tangible Sales
This focuses on advanced strategies for social media management, specifically addressing the common issue where viral content fails to generate actua…
2 months, 1 week ago
Hakuhodo DY Propro Mastering the Five Steps of Design Thinking
This describes an innovative training program titled "Pro-Pro" developed by the prominent Japanese advertising firm Hakuhodo DY.
This initiative is d…
2 months, 1 week ago
Unlocking Growth Through Jobs to be Done Theory
This examines the Jobs-to-be-Done (JTBD) theory, a marketing framework that focuses on the specific progress or problems customers aim to solve in pa…
2 months, 1 week ago
Toyota Boshoku Crown Chair Reimagining Automotive Comfort for the Modern Office
This discusses an innovative business expansion by Toyota Boshoku, a company traditionally known for manufacturing automotive interiors. It focuses o…
2 months, 1 week ago
Häagen-Dazs ROCKY CRUNCHY! The Texture Strategy for Market Expansion
This examines a strategic marketing shift by Häagen-Dazs through the release of unique, limited-edition frozen treats.
Instead of focusing on their t…
2 months, 1 week ago