Podcast Episodes
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Dr. Koto seven habits leadership and success
This examines how to establish credibility when entering a new professional or social environment by drawing parallels between the manga Dr. Koto’s C…
2 months, 3 weeks ago
Orion Beer Multi-Market Brand Strategy
This explores the dynamic branding strategies employed by Orion Beer as it expands from its traditional roots in Okinawa to broader national and inte…
2 months, 3 weeks ago
ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger d…
2 months, 3 weeks ago
Marketing Through Empathy: Solving Hidden Customer Needs
This highlight the importance of solving hidden customer problems through innovative marketing and product development.
The first case study examines…
2 months, 3 weeks ago
Milk Mania Marketing Five Steps
This introduces a comprehensive marketing case study focused on a specific confectionary product titled "Milk Mania" produced by Yuraku Confectionery…
2 months, 3 weeks ago
Taniguchi’s Sewable Wood becoming "part of whole" strategy
This discusses a specialized industrial innovation by Taniguchi known as "sewable wood," emphasizing that even high-quality products fail if their pr…
2 months, 3 weeks ago
Akadama Rebranding Through Customer Moments
This explores the strategic modernization of Suntory’s iconic Akadama wine brand through a focus on consumer behavior. It highlights how the company …
2 months, 4 weeks ago
Sunset Sunrise: Lessons in Local Revitalization and Innovation
This serves as an analysis of the novel Sunset Sunrise by author Shuhei Nira, focusing on its practical applications in modern society.
This extensiv…
2 months, 4 weeks ago
Integrating Insight into the OODA Loop Decision Process
This explores a strategic framework that combines the OODA loop decision-making model with deep consumer insights. It examines how businesses can ref…
3 months ago
Starbucks Coffee Craft Job Theory Marketing
This explores the marketing strategy behind Starbucks Coffee Craft, a concentrated liquid product designed for home use. By applying the Jobs-to-be-D…
3 months ago