Podcast Episodes
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mieruupark new customer context targeting marketing
This examines mieruupark, an innovative platform by Wedding Park designed to modernize the bridal industry through radical price transparency.
By ope…
2 months, 2 weeks ago
wena X Supporting Role Strategy
This details the successful development and market comeback of the wena X, a specialized wearable device that originated as a Sony spin-off project. …
2 months, 2 weeks ago
Anou Funeral Company Farming Sustainable Business Model
This literature examines an innovative business strategy where a funeral service provider successfully diversified into the agricultural sector. By m…
2 months, 2 weeks ago
Komeda First Coffee Cultivating the Next Generation of Customers
This analyzes a strategic marketing initiative by Komeda Coffee aimed at engaging elementary school students through a "first coffee" event. This pro…
2 months, 2 weeks ago
Universe 25 The Rise and Fall of a Utopia - Implication for Wellbeing Society
This introduces an investigation into the Universe 25 experiment, a famous behavioral study involving a rodent utopia that ultimately collapsed.
It e…
2 months, 2 weeks ago
Strategic Lessons from Basketball Games Perspective
This examines how the dynamics of basketball offer profound strategic parallels for business management and marketing.
By observing youth games, it h…
2 months, 2 weeks ago
Morinaga with Dog: Bridging Species Through Shared Confectionery Marketing
This discusses a strategic expansion by the Japanese confectionery giant Morinaga & Co. into the pet care industry.
The company has developed a uniqu…
2 months, 2 weeks ago
Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing…
2 months, 2 weeks ago
@cosme Mini Cosme Designing for Use Availability
This examines a specialized marketing strategy used by the Japanese beauty platform @cosme to promote miniature-sized beauty products. It focuses on …
2 months, 3 weeks ago
Anou HD - Synergy in New Business Development
This describes an innovative business strategy where a Japanese funeral home branched out into agricultural production.
The company began growing ric…
2 months, 3 weeks ago