Podcast Episodes
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Qusai Bridging the Consumer Entry Point and Brand Equity
This outlines a strategic marketing case study focused on the Japanese company Kyusai and their approach to utilizing customer feedback.
The primary …
3 months ago
Strategic SNS Marketing: Building Loyalty and Business Results
This explores strategic SNS marketing through the detailed case studies of Orion Beer and Higashimaru Shoyu.
Orion Beer focuses on fostering customer…
3 months ago
Iris Ohyama The Mechanics of User-In Marketing
This serves as an overview of the business strategies employed by the Japanese corporation Iris Ohyama. It specifically highlights the company's focu…
3 months ago
Asahi Kasei Homes Building Brand Loyalty through Category Entry Points
This examines the marketing philosophy of Asahi Kasei Homes, focusing on how they maintain customer relationships long after a house is constructed. …
3 months ago
Yohuku Aoyama Marketing to the Non-Customer
This examines a specific marketing strategy employed by the Japanese retailer Aoyama Trading for their "Everyone's Suit" product line. It explores ho…
3 months ago
Design Over Talent: The 77 Habits of Yusei Kikuchi
This introduces a comprehensive guide by professional baseball player Yusei Kikuchi, which emphasizes the importance of intentional structure over in…
3 months ago
Architecture of Convenience Store Mini-Cosmetics
The success of miniature cosmetics sold in convenience stores is not merely the result of offering smaller portions, but rather a strategic redesign …
3 months, 1 week ago
Aizawa Supermarket Turning Purpose into Operational Reality
This explores how the supermarket chain Food Hall Aizawa successfully integrates its corporate purpose into daily operations rather than leaving it a…
3 months, 1 week ago
Sapporo SUPER STAR non-alcohol customer context targeting marketing
This outlines a collaborative marketing strategy between the beverage manufacturer Sapporo and the sportswear brand Mizuno. The partnership focuses o…
3 months, 1 week ago
Organizational Ambidexterity - Striking a Balance with New Product and Core Products
This explores the concept of ambidextrous management, which balances the refinement of existing core businesses with the bold exploration of new vent…
3 months, 1 week ago