Podcast Episodes
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i-mode Innovation and Global Evolution
This examines the twenty-seven-year history and eventual conclusion of i-mode, the pioneering mobile internet service from Japan. It focuses on the e…
3 months, 1 week ago
Hasegawa Tutumu Modernizing Rituals for the Non-Customer Acquisition Market
This examines a bold business transformation by Hasegawa, a prominent Japanese retailer traditionally known for selling Buddhist altars.
Through the …
3 months, 1 week ago
Kimi no High School: Marketing the Japanese Classroom Experience
This describes an innovative tourism initiative called "Kimi no High School," which repurposes closed rural schools in Japan into immersive cultural …
3 months, 1 week ago
Ieyasu Tokugawa Tougegoe: The Power of the Knowing Yourself
This introduces a literary analysis of Jun Ito’s book, which examines the life of the historical shogunate founder Tokugawa Ieyasu. It emphasizes the…
3 months, 1 week ago
Edge of Insight: Japanese Innovation from the Periphery
This investigates how groundbreaking advancements within Japanese corporations often originate from the marginal fringes rather than the mainstream c…
3 months, 1 week ago
The Critical Core: Finding Strategic Success in Irrationality
This explores the concept of a "critical core" as the foundation for creating a unique and sustainable business strategy.
A critical core is defined …
3 months, 1 week ago
Complete Nutrition Function into Customer Experience and Value
This explores strategies for marketing innovative food products by shifting the focus from technical specifications to tangible consumer benefits. It…
3 months, 1 week ago
Chuden Power Grid Scaling Value with Drone AI Inspections
Highlight the innovative inspection services developed by Chuden Power Grid, specifically focusing on the integration of unmanned aerial vehicles and…
3 months, 2 weeks ago
SLAM DUNK Shohoku Single-Point Breakthrough Strategy
This explores strategic business lessons derived from the popular basketball manga SLAM DUNK, specifically focusing on how the Shohoku team overcomes…
3 months, 2 weeks ago
Crunky Purpose-Driven Rebranding Based on Customer Understanding
This examines a strategic rebranding initiative for the Japanese chocolate brand Crunky, which was undertaken even while the product enjoyed strong m…
3 months, 2 weeks ago