Podcast Episodes
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Stop SaaS tool sprawl with marketing thinking
This introduces a conceptual approach to managing the modern problem of SaaS sprawl within organizations. It suggests that businesses must adopt a ma…
3 months, 1 week ago
Yojiya and the Eight Steps of Corporate Transformation
This is the details the dramatic business turnaround of Yojiya, a historic Japanese brand that overcame a severe financial crisis. By implementing a …
3 months, 1 week ago
The Weaving of Horizontal Marketing in BtoB Organizations
This explores how marketing departments act as a critical unifying force within B2B companies.
It characterizes these teams as the horizontal threads…
3 months, 1 week ago
The Unclaimed Market: Converting Indifference into Growth
This outlines a marketing framework focused on converting uninterested non-customers into active buyers to drive business growth.
It emphasizes that …
3 months, 1 week ago
Lotte Insight Center Trade Marketing
This outlines the operations of the Lotte Insight Center, a facility dedicated to the scientific analysis of retail environments.
By utilizing this c…
3 months, 2 weeks ago
Seven Steps of Marketing and the "Morau" Philosophy
This outlines a structured seven-step framework designed to help professionals master the core principles of marketing. It emphasizes a specific phil…
3 months, 2 weeks ago
Retailtainment Synergy and the Evolution of Physical Availability
This examines the evolving role of physical storefronts through the concept of retailtainment, which blends shopping with engaging, interactive exper…
3 months, 2 weeks ago
Bridging the Perception Gap Between Sellers and Buyers
This explains the critical importance of identifying and closing the perception gap between a company’s internal assumptions and the actual experienc…
3 months, 2 weeks ago
Generative AI Strategy with Marketing Architecture
This outlines a strategic approach to transforming generative AI into an elite professional collaborator by applying established marketing frameworks…
3 months, 2 weeks ago
Black Thunder Lure Category Entry Points (CEP) and Brand Entry Points (BEP)
This examines how the famous chocolate brand Black Thunder utilized an unconventional marketing approach by developing professional fishing lures. It…
3 months, 2 weeks ago