Podcast Episodes
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Complete Nutrition Function into Customer Experience and Value
This explores strategies for marketing innovative food products by shifting the focus from technical specifications to tangible consumer benefits. It…
3 months, 2 weeks ago
Chuden Power Grid Scaling Value with Drone AI Inspections
Highlight the innovative inspection services developed by Chuden Power Grid, specifically focusing on the integration of unmanned aerial vehicles and…
3 months, 2 weeks ago
SLAM DUNK Shohoku Single-Point Breakthrough Strategy
This explores strategic business lessons derived from the popular basketball manga SLAM DUNK, specifically focusing on how the Shohoku team overcomes…
3 months, 2 weeks ago
Crunky Purpose-Driven Rebranding Based on Customer Understanding
This examines a strategic rebranding initiative for the Japanese chocolate brand Crunky, which was undertaken even while the product enjoyed strong m…
3 months, 2 weeks ago
History and Geography Implication for Business Strategy
This highlights a book by Keiichi Yamazaki titled The Cartography of Commerce, which advocates for the integrated study of world history and geograph…
3 months, 3 weeks ago
Lopia Anatomy of a Retail Revolution
This analyzes the rapid growth and strategic expansion of the Japanese grocery chain Lopia as it enters new regional markets like Nagano Prefecture. …
3 months, 3 weeks ago
Tax History and the Marketing of Consumer Insights
This explores how historical taxation systems offer critical lessons for modern business management and product development. Just as the collapse of …
3 months, 3 weeks ago
Kirin Greens Free Marketing the Non-Alcoholic Connection
This details the strategic branding of Kirin Greens Free, a non-alcoholic beverage positioned as a premium choice for mindful consumers. Rather than …
3 months, 3 weeks ago
Tamagotchi Pivoting Markets and Redefining Value
This explores the strategic evolution of the famous Tamagotchi brand, focusing on how the product adapted to shifting market demands. By examining sp…
3 months, 3 weeks ago
Senior smartphone learning implications for marketing role
This examines the psychological barriers that prevent older individuals, specifically senior women, from adopting modern technology like smartphones.…
3 months, 3 weeks ago