Podcast Episodes
Back to Search
Nine Lessons from the Book of the Wise Implications for Marketer's Path
This explores nine essential life lessons derived from the novel "The Book of Wisdom" and adapts them for the modern marketing professional.
It empha…
3 months, 2 weeks ago
Motsuyaki Ban consistency as differentiation strategy
This explores how Motsuyaki Ban, a specialized grilled offal restaurant, utilizes a strategy of intentional consistency to stand out in a competitive…
3 months, 2 weeks ago
Suntory Tokusui Engineering the Future Norm of Innovation
This examines the core principles of innovation through a detailed analysis of Suntory Tokusui, a product that exemplifies how companies create long-…
3 months, 3 weeks ago
J-League Four-Stage Customer Loyalty Model
This outlines a strategic framework used by the J. League to transform first-time spectators into deeply committed fans.
This marketing approach util…
3 months, 3 weeks ago
Hi-Chew customer needs and change for marketing
This is detail the fifty-year evolution of the popular Japanese candy, Hi-Chew, focusing on its strategic marketing shifts and global expansion. It h…
3 months, 3 weeks ago
Marketing From First Love to the Core of Business
This explores the multifaceted nature of marketing by blending personal anecdotes with creative linguistic analysis.
It reflects on how a foundationa…
3 months, 3 weeks ago
Domohorn Wrinkle Candy Reviving Customer Growth Strategy
This examines a strategic marketing initiative involving the sale of Domohorn Wrinkle throat drops to influence consumer behavior.
By offering this p…
3 months, 3 weeks ago
B2B Exhibitions Strategic Customer Insight
This examines how B2B exhibitions serve a purpose far beyond simple lead generation.
By analyzing these events through the lens of customer understan…
3 months, 3 weeks ago
Del Monte Pure Fruit Strategic Trade Marketing
This introduces a detailed case study regarding Del Monte's Pure Fruit line and its innovative approach to trade marketing strategies.
This initiativ…
3 months, 3 weeks ago
The Essence of Failure: Seven Lessons for Modern Organizations
This examines the seminal book "The Essence of Failure" to explore why large groups frequently replicate historical mistakes. It identifies seven spe…
3 months, 3 weeks ago