Podcast Episodes
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Lopia Defining Customers to Drive Growth Strategy
This examines the rapid growth and marketing strategy of the Japanese supermarket chain Lopia, emphasizing the importance of defined customer targeti…
4 months, 1 week ago
Value Redefined: From Commodities to Premium Experiences
This examines how businesses can transcend price wars by redefining product value through customer context and experiential storytelling.
Using the e…
4 months, 1 week ago
Leadership Lessons from The Man Who Was Made Prime Minister
This explores the concept of leadership development through an analysis of Shichiri Nakayama’s novel, The Man Who Was Made Prime Minister.
The story …
4 months, 1 week ago
Mazda’s Blueprint Eight Steps to Cultural Transformation
This outlines Mazda’s comprehensive strategy for cultural transformation by applying John Kotter’s eight-step framework for organizational change.
Fa…
4 months, 1 week ago
From Static Nouns to Active Process - The Architecture of Marketing
This explores the conceptual distinction between stationary objects and active processes by using the difference between buildings and architecture a…
4 months, 1 week ago
HACK Digital - Sun Tzu’s The Art of War Business Strategy
In his novel HACK, author Akira Tachibana explores the intersection of modern cyber warfare and the timeless wisdom of Sun Tzu’s "The Art of War." Th…
4 months, 1 week ago
Kominato Railway Customer Setting Marketing Process
This case study explores how Kominato Railway revitalized its struggling "Yo-Kiha" beer train project by pivoting its marketing strategy based on rea…
4 months, 2 weeks ago
Phantom - Escaping the Illusion of Storytelling Marketing
Keisuke Hada’s novel, Phantom, serves as a critical exploration of how modern individuals become trapped by the alluring narratives of financial and …
4 months, 2 weeks ago
Lunch Pack Branding Strategy Through Constant Change
This explores the strategic branding of Yamazaki Baking’s Lunch Pack sandwiches, focusing on the philosophy that identifying permanent brand pillars …
4 months, 2 weeks ago
Customer Touchpoints - Strategies for Customer Habituation and Users Voice
This examines how digital touchpoints enable businesses to foster customer habituation and gather direct feedback for continuous improvement.
Using C…
4 months, 2 weeks ago