Podcast Episodes
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Toyota Boshoku Crown Chair Reimagining Automotive Comfort for the Modern Office
This discusses an innovative business expansion by Toyota Boshoku, a company traditionally known for manufacturing automotive interiors. It focuses o…
5 months ago
Häagen-Dazs ROCKY CRUNCHY! The Texture Strategy for Market Expansion
This examines a strategic marketing shift by Häagen-Dazs through the release of unique, limited-edition frozen treats.
Instead of focusing on their t…
5 months ago
mieruupark new customer context targeting marketing
This examines mieruupark, an innovative platform by Wedding Park designed to modernize the bridal industry through radical price transparency.
By ope…
5 months ago
wena X Supporting Role Strategy
This details the successful development and market comeback of the wena X, a specialized wearable device that originated as a Sony spin-off project. …
5 months ago
Anou Funeral Company Farming Sustainable Business Model
This literature examines an innovative business strategy where a funeral service provider successfully diversified into the agricultural sector. By m…
5 months ago
Komeda First Coffee Cultivating the Next Generation of Customers
This analyzes a strategic marketing initiative by Komeda Coffee aimed at engaging elementary school students through a "first coffee" event. This pro…
5 months, 1 week ago
Universe 25 The Rise and Fall of a Utopia - Implication for Wellbeing Society
This introduces an investigation into the Universe 25 experiment, a famous behavioral study involving a rodent utopia that ultimately collapsed.
It e…
5 months, 1 week ago
Strategic Lessons from Basketball Games Perspective
This examines how the dynamics of basketball offer profound strategic parallels for business management and marketing.
By observing youth games, it h…
5 months, 1 week ago
Morinaga with Dog: Bridging Species Through Shared Confectionery Marketing
This discusses a strategic expansion by the Japanese confectionery giant Morinaga & Co. into the pet care industry.
The company has developed a uniqu…
5 months, 1 week ago
Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing…
5 months, 1 week ago