Podcast Episodes
Back to Search
Marketing and Problem Solving Lessons From a Student Band
This highlights the book "The World's Simplest Problem-Solving Class" by Kensuke Watanabe, which adapts McKinsey-style consulting methods for a gener…
5 months ago
ABEMA’s Poker Strategy Mastering New Customer Acquisition
This analyzes ABEMA’s strategic marketing approach to acquiring new viewers by establishing poker as a mainstream "mind sport" alongside traditional …
5 months ago
Four Steps from Fact to Action
This introduces a four-step framework designed to prevent reactive, ineffective decision-making by clearly distinguishing between facts and actions. …
5 months, 1 week ago
Tea Cafe Marketing - Starbucks and Gong cha Strategies
This analysis examines the strategic expansion of tea-specialty cafes in Japan through the contrasting approaches of Starbucks Tea & Cafe and Gong c…
5 months, 1 week ago
Nara Medical University Branding Beyond Words and Designing the Experience
This explores how Nara Medical University effectively redefined its institutional identity by transforming abstract brand concepts into tangible expe…
5 months, 1 week ago
House Foods Curry Mixing Evolution of Customer Reality
House Foods achieved a significant marketing breakthrough by prioritizing customer behavior over traditional corporate dogma.
While the company long …
5 months, 1 week ago
Takahashi Shoten - Mastering Trade Marketing
This explores the strategic implementation of trade marketing through the success of Sae Inoue, a top sales professional at the Japanese publisher Ta…
5 months, 1 week ago
SiKiTO: Redefining Value Through Seasonal Experience and Customer Insight
This describes SiKiTO, a successful subscription service by TRINUS that delivers seasonal tree branches directly to urban consumers and businesses. B…
5 months, 1 week ago
Kiseiju Parasites or Providers - Cultivating Business Value
This uses the classic manga Parasyte (Kiseiju) as a metaphorical framework to examine contemporary business ethics and corporate value. It highlights…
5 months, 1 week ago
The Wheat Method - Mastering the Art of Subject Shifting
This explores the "Wheat Method," a strategic thinking technique inspired by Yuval Noah Harari’s Sapiens that involves shifting the subject of a narr…
5 months, 1 week ago