Podcast Episodes
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Strategic Lessons from Basketball Games Perspective
This examines how the dynamics of basketball offer profound strategic parallels for business management and marketing.
By observing youth games, it h…
5 months, 1 week ago
Morinaga with Dog: Bridging Species Through Shared Confectionery Marketing
This discusses a strategic expansion by the Japanese confectionery giant Morinaga & Co. into the pet care industry.
The company has developed a uniqu…
5 months, 1 week ago
Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing…
5 months, 1 week ago
@cosme Mini Cosme Designing for Use Availability
This examines a specialized marketing strategy used by the Japanese beauty platform @cosme to promote miniature-sized beauty products. It focuses on …
5 months, 2 weeks ago
Anou HD - Synergy in New Business Development
This describes an innovative business strategy where a Japanese funeral home branched out into agricultural production.
The company began growing ric…
5 months, 2 weeks ago
Dr. Koto seven habits leadership and success
This examines how to establish credibility when entering a new professional or social environment by drawing parallels between the manga Dr. Koto’s C…
5 months, 2 weeks ago
Orion Beer Multi-Market Brand Strategy
This explores the dynamic branding strategies employed by Orion Beer as it expands from its traditional roots in Okinawa to broader national and inte…
5 months, 2 weeks ago
ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger d…
5 months, 2 weeks ago
Marketing Through Empathy: Solving Hidden Customer Needs
This highlight the importance of solving hidden customer problems through innovative marketing and product development.
The first case study examines…
5 months, 2 weeks ago
Milk Mania Marketing Five Steps
This introduces a comprehensive marketing case study focused on a specific confectionary product titled "Milk Mania" produced by Yuraku Confectionery…
5 months, 2 weeks ago