Podcast Episodes

Asahi Kasei Homes Building Brand Loyalty through Category Entry Points

This examines the marketing philosophy of Asahi Kasei Homes, focusing on how they maintain customer relationships long after a house is constructed. …

5 months, 4 weeks ago

Yohuku Aoyama Marketing to the Non-Customer

This examines a specific marketing strategy employed by the Japanese retailer Aoyama Trading for their "Everyone's Suit" product line. It explores ho…

6 months ago

Design Over Talent: The 77 Habits of Yusei Kikuchi

This introduces a comprehensive guide by professional baseball player Yusei Kikuchi, which emphasizes the importance of intentional structure over in…

6 months ago

Architecture of Convenience Store Mini-Cosmetics

The success of miniature cosmetics sold in convenience stores is not merely the result of offering smaller portions, but rather a strategic redesign …

6 months ago

Aizawa Supermarket Turning Purpose into Operational Reality

This explores how the supermarket chain Food Hall Aizawa successfully integrates its corporate purpose into daily operations rather than leaving it a…

6 months ago

Sapporo SUPER STAR non-alcohol customer context targeting marketing

This outlines a collaborative marketing strategy between the beverage manufacturer Sapporo and the sportswear brand Mizuno. The partnership focuses o…

6 months ago

Organizational Ambidexterity - Striking a Balance with New Product and Core Products

This explores the concept of ambidextrous management, which balances the refinement of existing core businesses with the bold exploration of new vent…

6 months ago

Stop SaaS tool sprawl with marketing thinking

This introduces a conceptual approach to managing the modern problem of SaaS sprawl within organizations. It suggests that businesses must adopt a ma…

6 months ago

Yojiya and the Eight Steps of Corporate Transformation

This is the details the dramatic business turnaround of Yojiya, a historic Japanese brand that overcame a severe financial crisis. By implementing a …

6 months ago

The Weaving of Horizontal Marketing in BtoB Organizations

This explores how marketing departments act as a critical unifying force within B2B companies.

It characterizes these teams as the horizontal threads…

6 months ago