Podcast Episodes
Back to Search
J-League Four-Stage Customer Loyalty Model
This outlines a strategic framework used by the J. League to transform first-time spectators into deeply committed fans.
This marketing approach util…
6 months, 2 weeks ago
Hi-Chew customer needs and change for marketing
This is detail the fifty-year evolution of the popular Japanese candy, Hi-Chew, focusing on its strategic marketing shifts and global expansion. It h…
6 months, 2 weeks ago
Marketing From First Love to the Core of Business
This explores the multifaceted nature of marketing by blending personal anecdotes with creative linguistic analysis.
It reflects on how a foundationa…
6 months, 2 weeks ago
Domohorn Wrinkle Candy Reviving Customer Growth Strategy
This examines a strategic marketing initiative involving the sale of Domohorn Wrinkle throat drops to influence consumer behavior.
By offering this p…
6 months, 2 weeks ago
B2B Exhibitions Strategic Customer Insight
This examines how B2B exhibitions serve a purpose far beyond simple lead generation.
By analyzing these events through the lens of customer understan…
6 months, 2 weeks ago
Del Monte Pure Fruit Strategic Trade Marketing
This introduces a detailed case study regarding Del Monte's Pure Fruit line and its innovative approach to trade marketing strategies.
This initiativ…
6 months, 3 weeks ago
The Essence of Failure: Seven Lessons for Modern Organizations
This examines the seminal book "The Essence of Failure" to explore why large groups frequently replicate historical mistakes. It identifies seven spe…
6 months, 3 weeks ago
Casio Sadokei Design Thinking and the Art of Choice
This outlines a detailed case study regarding Casio’s specialized wristwatch specifically engineered for use in saunas. Known as the "Sadokei," this …
6 months, 3 weeks ago
Wakuwaku Hiroba Cultivating Success Business Model
This explores the innovative business model of Wakuwaku Hiroba, a rapidly expanding platform that connects local farmers directly with urban consumer…
6 months, 3 weeks ago
Tamagotchi Factory Branding as a Sanctuary in the AI Era
This explores the evolving role of physical retail through the lens of Tamagotchi Factory, a flagship experiential store in Harajuku.
As artificial i…
6 months, 3 weeks ago