Podcast Episodes
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The Eye for Victory - The Essence of the Gambler Management
This offers an overview of the book, The Art of Strategic "Push and Pull" in Business (titled Shobugan in Japanese), written by CyberAgent founder Su…
6 months, 1 week ago
Globalism and Anti Globalism Pendulum Theory Implication for BGC and UGC Marketing
This examines the relationship between globalism and anti-globalism, characterizing them not as mere oppositions but as a self-correcting, pendulum-l…
6 months, 1 week ago
Aiful human and AI value co-creation marketing
This examines how the financial company Aiful successfully shifted its marketing strategy from simply using AI for efficiency to achieving co-creatio…
6 months, 1 week ago
Junglia Okinawa branding implication
This offers an analysis of the branding strategy observed at Junglia Okinawa, specifically exploring the application of its "Power Vacance!!" concept…
6 months, 1 week ago
Year review 2025 and challenge in 2026
This is a personal year-in-review for 2025 and an articulation of ambitions for 2026.
It dedicates a significant portion of the reflection to the pas…
6 months, 1 week ago
Marketing influence attention relevance trust at customer touch points
This outlines the Boston Consulting Group's (BCG) perspective on modern consumer purchasing, arguing that the traditional linear marketing funnel is …
6 months, 1 week ago
KIRE-NA marketing for consumer behavior change and-unmet needs
This outlines a consumer-driven marketing strategy exemplified by the successful launch of Pilot's KIRE-NA highlighter pen.
The key insight is that c…
6 months, 1 week ago
Apple iPhone innovation to improvement strategy
This analyzes Apple's iPhone marketing strategy, focusing on how the company shifted its approach to cater to the majority market rather than just ea…
6 months, 2 weeks ago
Itoham Yonekyu new customer acquisition context marketing
This outlines a context marketing strategy focused on acquiring new customers, using the case of Itoham-Yonekyu to illustrate key concepts.
The centr…
6 months, 2 weeks ago
Saga green agri valley reframing and value creation
This introduces and analyzes the Saga Green Agri Valley initiative in Japan, which redefines carbon dioxide from a pollutant into a valuable, sustain…
6 months, 2 weeks ago