Podcast Episodes

Intent Marketing - Google, Modern Japanese, and Customer Focus

This examines intent marketing by drawing parallels between the evolution of Google's search advertising and the study of Japanese modern language.

T…

6 months, 3 weeks ago

Matsuya's Exclusive Premium Tour Business Model for Affluent Clients

This examines the unique business model of luxury tours offered by the Japanese department store Matsuya, which are exclusively marketed to its most …

6 months, 3 weeks ago

MTG ReD customer centered marketing 4P

This provides an in-depth analysis of the marketing strategy for MTG's recovery wear brand, ReD, focusing on a customer-centric approach to the tradi…

6 months, 3 weeks ago

Kurashicom company culture as strategic critical core story

This explains the strategic organizational culture of Kurashicom, which operates the e-commerce site "Hokuou, Kurashi no Dougu Ten," by detailing how…

6 months, 3 weeks ago

2,000 JPY bill marketing lessons

This presents an in-depth analysis of the 2,000 JPY bill's failure to achieve widespread adoption in Japan, using it as a case study for important ma…

6 months, 4 weeks ago

Gulliver Google AI ads implication for Drucker management

This outlines how the used car company Gulliver applied Peter Drucker's management principles to its Google AI advertising operations to achieve supe…

6 months, 4 weeks ago

Tokyo Gas Branding for Social Value and Purpose

This examines the shift in Tokyo Gas's brand strategy from focusing on functional value (providing gas and electricity) to establishing a greater soc…

7 months ago

Let's start marketing today in your company

This provides a guide to understanding and implementing marketing, arguing that it is not a complex practice reserved for large companies but rather …

7 months ago

Growth Beyond Cannibalization - Customer Insight and Brand Core

This analyzes business strategies for achieving sustainable growth and preventing internal competition, known as self-cannibalization, through succes…

7 months ago

Unagi Naruse business model what to focus

This provides an in-depth analysis of the disruptive business model used by the Japanese eel restaurant chain, Unagi no Naruse, which has rapidly exp…

7 months ago