Podcast Episodes
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Mazda’s Blueprint Eight Steps to Cultural Transformation
This outlines Mazda’s comprehensive strategy for cultural transformation by applying John Kotter’s eight-step framework for organizational change.
Fa…
7 months ago
From Static Nouns to Active Process - The Architecture of Marketing
This explores the conceptual distinction between stationary objects and active processes by using the difference between buildings and architecture a…
7 months ago
HACK Digital - Sun Tzu’s The Art of War Business Strategy
In his novel HACK, author Akira Tachibana explores the intersection of modern cyber warfare and the timeless wisdom of Sun Tzu’s "The Art of War." Th…
7 months, 1 week ago
Kominato Railway Customer Setting Marketing Process
This case study explores how Kominato Railway revitalized its struggling "Yo-Kiha" beer train project by pivoting its marketing strategy based on rea…
7 months, 1 week ago
Phantom - Escaping the Illusion of Storytelling Marketing
Keisuke Hada’s novel, Phantom, serves as a critical exploration of how modern individuals become trapped by the alluring narratives of financial and …
7 months, 1 week ago
Lunch Pack Branding Strategy Through Constant Change
This explores the strategic branding of Yamazaki Baking’s Lunch Pack sandwiches, focusing on the philosophy that identifying permanent brand pillars …
7 months, 1 week ago
Customer Touchpoints - Strategies for Customer Habituation and Users Voice
This examines how digital touchpoints enable businesses to foster customer habituation and gather direct feedback for continuous improvement.
Using C…
7 months, 1 week ago
Casio Classic Reimagining Marketing 4P for Modern Value Discovery
This analyzes the Casio Classic watch brand to illustrate how a company can adapt its marketing 4P strategy when customers discover unexpected value …
7 months, 1 week ago
Tsutte Nishiizu Marketing a Regional Fish and Currency Ecosystem
This describes Tsutte Nishiizu, an innovative regional marketing initiative in Shizuoka Prefecture that transforms recreational fishing into a functi…
7 months, 1 week ago
Defining Family Happiness Through the Lens of High-Stakes Exams
This explores the themes of Kazuma Hayami’s novel, which uses the intensity of elite middle school entrance exams to examine the evolving nature of f…
7 months, 2 weeks ago