Podcast Episodes
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The Power of Targeting Customer Usage Scenes
This examines how businesses can achieve market success by focusing on specific customer usage scenes rather than just general demographics.
By analy…
6 months, 3 weeks ago
Novel Untensha luck and turning point rules
This summarizes Yasumi Kita’s novel, Driving the Future, which explores the nature of luck through the story of a struggling insurance salesman and a…
6 months, 3 weeks ago
American mahjong customer context marketing
This explores the modern resurgence of Mahjong in the United States, highlighting how a traditional game has been transformed into a lifestyle brand.…
6 months, 3 weeks ago
Pet friendly apartments - Subject shift trend implication for marketing
This explores a strategic shift in the Japanese real estate market from "pet-friendly" rentals to "pet-coexistence" housing.
While the former merely …
6 months, 3 weeks ago
Purpose Branding - The Art of Resonating with Society
This introduces purpose branding as a strategic methodology for companies to secure long-term value by defining their societal significance.
Rather t…
6 months, 4 weeks ago
Yoho Brewing Bridging CEP and BEP Marketing
This explores Yoho Brewing’s strategic marketing approach to capturing "occasional" light users, who represent the largest segment of the craft beer …
6 months, 4 weeks ago
Workman’s Recovery Wear: From Initial Hype to Sustained Retention
Workman’s recovery wear line, MEDiHEAL, achieved massive commercial success by leveraging an aggressive low-price strategy and a vast physical retail…
7 months ago
Lopia Defining Customers to Drive Growth Strategy
This examines the rapid growth and marketing strategy of the Japanese supermarket chain Lopia, emphasizing the importance of defined customer targeti…
7 months ago
Value Redefined: From Commodities to Premium Experiences
This examines how businesses can transcend price wars by redefining product value through customer context and experiential storytelling.
Using the e…
7 months ago
Leadership Lessons from The Man Who Was Made Prime Minister
This explores the concept of leadership development through an analysis of Shichiri Nakayama’s novel, The Man Who Was Made Prime Minister.
The story …
7 months ago