Podcast Episodes
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Saga green agri valley reframing and value creation
This introduces and analyzes the Saga Green Agri Valley initiative in Japan, which redefines carbon dioxide from a pollutant into a valuable, sustain…
6 months, 2 weeks ago
Shiseido Hadagumi test marketing to PMF journey
This offers a detailed case study of Shiseido’s facial cleanser, "Hadagumi," tracing its journey from initial test marketing through the pursuit of P…
6 months, 2 weeks ago
CEP and BEP - Secret to driving brand specific purchases
We discuss strategic marketing concepts known as Category Entry Points (CEP) and Brand Entry Points (BEP), which are crucial for ensuring a company's…
6 months, 2 weeks ago
Japan Haagen-Dazs brand strategy unchangeable core and flexible changes
This provides a detailed analysis of Haagen-Dazs's brand strategy in the Japanese market, focusing on how the brand has maintained its premium status…
6 months, 2 weeks ago
Marketer career building with mathematical differential and integral
This explores how the mathematical concepts of differential and integral calculus can be applied as a framework for understanding and building a care…
6 months, 2 weeks ago
Elementary school basketball game implication for perspective context preparation
This presents an analysis of life lessons, particularly related to business and personal development, drawn from observing an elementary-school baske…
6 months, 2 weeks ago
SuiSui Monetizing the Queue with Fast Pass
This analyzes the business model of SuiSui, a smart fast-pass service for popular restaurants that allows customers to purchase priority entry ticket…
6 months, 3 weeks ago
Concept design book creating value from question to story
This is an in-depth summary and review of the book "The Concept Textbook: Designing Value" by Takahiro Hosoda, a practical guide to systematic concep…
6 months, 3 weeks ago
Honda Prelude marketing knowing user and magic connecting
This examines the core principles of marketing through the lens of Honda's successful revival of the Prelude sports coupe after 24 years. It argues t…
6 months, 3 weeks ago
Redefining marketing as corporate evolution from CMO to CGO
We discuss a significant shift in corporate leadership and strategy, noting the trend, especially in U.S. consumer goods companies like Coca-Cola and…
6 months, 3 weeks ago