Podcast Episodes
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LOWYA OSHITERU customer insight and value proposition
This analyzes the commercial triumph of LOWYA's "OSHITERU", a specialized storage unit designed specifically for fan culture enthusiasts. By examinin…
5 months, 4 weeks ago
Kao THE ANSWER emotional value customer centric co-creation
This details the remarkable market turnaround of Kao’s hair care division through the strategic launch of their premium brand, THE ANSWER. By shiftin…
6 months ago
Koiwai Strained Yogurt usage context and scene redefinition marketing
Koiwai Dairy Products revitalized its brand in a saturated market by redefining the consumption context of yogurt through a unique squeeze-pouch desi…
6 months ago
Lumine Shinjuku customer attraction business model
This provides a detailed analysis of why the Lumine Shinjuku shopping center has maintained its position as a top-ranked facility for attracting cust…
6 months ago
Karaoke Manekineko "comeback salmon" strategy and business model
This offers an in-depth business model analysis of the Japanese karaoke chain, Manekineko, highlighting the reasons behind its significant growth, ev…
6 months ago
TOKIQIL mystery T-shirt customer insight and value proposition
This provides a detailed case study of TOKIQIL, a Japanese apparel brand that sells "puzzle T-shirts" which can only be purchased by solving a hidden…
6 months ago
Trade Marketing - From Concepts to Practical Methods
This explains trade marketing, defining it as the activity where manufacturers target retailers’ buyers and consumers (shoppers) to maximize sales at…
6 months ago
Lenovo gaming PC marketing strategy to expand heavy to light users
They examine Lenovo’s strategy for expanding its gaming PC market share in Japan by shifting focus beyond traditional, heavy users. This approach was…
6 months ago
Asai Ryo "In the Megachurch" - Marketing narrative pros and cons
They provide an in-depth book review of Ryo Asai's novel, In the Mega Church, focusing on how it illustrates the "light and shadow" of marketing in c…
6 months ago
Tofu yogurt YOFU new usage scene marketing
They examine the successful market creation of Meiji Tofu-Style Yogurt, YOFU, by fundamentally redefining its usage scene.
YOFU was specifically engi…
6 months, 1 week ago