Podcast Episodes
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Sunstar SODATECO N1 Customer Insights
This examines a specialized marketing strategy used by Sunstar for their SODATECO product line, emphasizing the value of individual customer analysis…
4 months, 3 weeks ago
The Art of Discovering Emotional Customer Insights
This explores the strategic concept of customer insights, emphasizing that they are hidden psychological triggers that marketers must actively discov…
4 months, 3 weeks ago
Chocoball Kidult Strategy Capturing Non-Customers
This examines Morinaga’s successful marketing transformation of the classic Chocoball snack, which resulted in a twenty percent increase in sales. Th…
4 months, 3 weeks ago
Sentakuki Majin Visualizing the Invisible Problem from the Washing Machine
This focuses on Sentakuki Majin, a specialized service dedicated to the disassembly and deep cleaning of washing machines.
This business model excels…
4 months, 3 weeks ago
Karaage-kun function design and story change and keep harmony
This analyzes the strategic evolution of Lawson’s Karaage-kun, a popular Japanese convenience store snack, focusing on its recent textural and brandi…
4 months, 4 weeks ago
Kakujoe Gyorui Fish Market Front and Back System Growth
This examines the business strategy and sustained success of Kakujoe Gyorui, a prominent Japanese specialty fish retailer often described as a depart…
4 months, 4 weeks ago
Right-Brain Creative Problem Solving with Design Thinking
This references a Japanese educational resource titled "The World's Easiest Right-Brain Problem-Solving Class" authored by Kensuke Watanabe.
This wor…
5 months ago
Bridging the Gap Between SNS Virality and Tangible Sales
This focuses on advanced strategies for social media management, specifically addressing the common issue where viral content fails to generate actua…
5 months ago
Hakuhodo DY Propro Mastering the Five Steps of Design Thinking
This describes an innovative training program titled "Pro-Pro" developed by the prominent Japanese advertising firm Hakuhodo DY.
This initiative is d…
5 months ago
Unlocking Growth Through Jobs to be Done Theory
This examines the Jobs-to-be-Done (JTBD) theory, a marketing framework that focuses on the specific progress or problems customers aim to solve in pa…
5 months ago