Podcast Episodes
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Casio Classic Reimagining Marketing 4P for Modern Value Discovery
This analyzes the Casio Classic watch brand to illustrate how a company can adapt its marketing 4P strategy when customers discover unexpected value …
4 months, 2 weeks ago
Tsutte Nishiizu Marketing a Regional Fish and Currency Ecosystem
This describes Tsutte Nishiizu, an innovative regional marketing initiative in Shizuoka Prefecture that transforms recreational fishing into a functi…
4 months, 2 weeks ago
Defining Family Happiness Through the Lens of High-Stakes Exams
This explores the themes of Kazuma Hayami’s novel, which uses the intensity of elite middle school entrance exams to examine the evolving nature of f…
4 months, 2 weeks ago
Panasonic Connect Unlocking Deep BtoB Customer Insights
This explores how Panasonic Connect identifies hidden customer insights in the BtoB sector to drive marketing success. It defines an insight as a dee…
4 months, 2 weeks ago
Marketing is the Art of Being Chosen
This redefines marketing not as a collection of digital tools or advertisements, but as the comprehensive process of creating reasons for customers t…
4 months, 3 weeks ago
The 1.5 Place - Komeda’s Strategy for Comfort and Value
This examines the marketing strategy of Komeda’s Coffee, a Japanese chain that thrives despite charging significantly more than its competitors.
Rath…
4 months, 3 weeks ago
The Wealthy Mindset - Mastering the Seven Habits of Success
This explores the mindset and habits of the ultra-wealthy as detailed in Kei Tanaka’s book, People Up to 100 Million, People From 100 Million. It arg…
4 months, 3 weeks ago
Building Capabilities Through Internal Contests and AI Transformation
This analyzes how organizations cultivate specialized capabilities to foster long-term growth and customer value.
It highlights Don Quijote, which us…
4 months, 3 weeks ago
Sylvanian Families the Kidult Market Strategy
Toy manufacturer Epoch has successfully expanded the Sylvanian Families brand by targeting "kidults," or adult fans, through a strategic shift in pro…
4 months, 3 weeks ago
The Measure of Value: Redefining Quality in a Digital Age
This explores the core themes of Ryo Asai’s novel Star, which examines the conflicting philosophies of artistic quality and modern value.
The story f…
4 months, 3 weeks ago