Podcast Episodes
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Book "Kokuho" A Life Forged in Art
This review describes Shuichi Yoshida's epic novel, "Kokuho," which traces the extraordinary life of Kikuo, a man born into a yakuza family who ascen…
10 months, 3 weeks ago
Fancl Clear Up Kids Skincare Four Steps to New Business Success
This outlines Fancl's "Clear Up" skincare line for elementary school children as a case study for successful new business development.
It emphasizes …
10 months, 3 weeks ago
Kirin 20-Year Time Travel Whisky Concept to Market Success
This discusses Kirin's "Whisky Delivered 20 Years Later" project, a unique product that sold out rapidly despite its high price point.
The success is…
10 months, 4 weeks ago
Battlefield Strategy for Business Success
This emphasizes the critical importance of defining one's "battlefield" and "customer" for business triumph.
It illustrates this concept through two …
10 months, 4 weeks ago
Quickle Senmenbowl Cleaner Unearthing Latent Needs
This analyzes the success of Kao's Quickle Senmenbowl Cleaner, a product designed to address a previously unrecognized consumer need.
It explains how…
10 months, 4 weeks ago
Suntory Building an Insightful Organization with SECI Model
This provides an overview of Suntory's "insightful organization," which leverages the SECI model for knowledge creation.
The SECI model outlines a fo…
11 months ago
Yamada Denki: Google P-MAX as the Effective Worker
This examines Yamada Denki's successful implementation of Google's P-MAX advertising tool, analyzing it through the lens of "Jobs to Be Done (JTBD) t…
11 months ago
Repurposing Wire Mesh for Brand Perception Shift
This explores how Kyowa Kogyo, a manufacturer of industrial wire mesh, transformed its brand image by embracing "perception change" as a marketing st…
11 months ago
The Lonely Ant: Solitude's Impact on Life
This offers an overview of the book, "The Loneliness of Ants and Human Health" by Akiko Kotoh, which explores the profound impact of social isolation…
11 months ago
chocoZAP's Self-Marketing: Building Customer Preference Across the Company
This explains how chocoZAP, a 24-hour self-service gym, achieved rapid growth by internalizing its marketing efforts instead of relying heavily on ad…
11 months ago