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Suntory -196 customer insight and marketing strategy
This episode discusses how Suntory successfully launched a new series of its -196 canned alcohol beverage, which achieved massive initial sales by mo…
11 months, 1 week ago
Red Ocean Strategy - Market Selection and Competitive Advantage
This explores strategic decision-making in competitive environments, often called "red oceans." It introduces the concept that determining where to c…
11 months, 1 week ago
Marketing as Matchmaker - Connecting Users and Magic
This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a p…
11 months, 1 week ago
Hoshino Resorts Kai Furoshiki Emotional Branding and Customer Experience
This provides an in-depth analysis of Hoshino Resorts Kai's "Local Furoshiki" (traditional wrapping cloth) as a case study in effective emotional bra…
11 months, 1 week ago
Mediqtto customer context marketing
This examines how the established Japanese leg-care brand, Mediqtto, evolved its marketing strategy from targeting only young women focused on "beaut…
11 months, 1 week ago
Yamazaki Shop Daita Sankatsu Strategy for the Disadvantaged
This analyzes the business strategy of Yamazaki Shop Daita Sankatsu, a small convenience store operating in a residential area, which successfully co…
11 months, 1 week ago
1941 Defeat Prediction Lessons for Inconvenient Truth and Business Decisions
This presents an overview and excerpts from the book, "Inconvenient Truth: Lessons from Japan's 1941 Defeat Prediction," which details the findings o…
11 months, 1 week ago
CRAFT MISO Nama Koji New Market Creation from Customer Dissatisfaction
This provides an in-depth analysis of Hikari Miso's marketing strategy for their new product, "CRAFT MISO Nama Koji," which created a new market with…
11 months, 1 week ago
Mongolia Airee Purifier Value Creation from Waste
This provides a detailed case study of Airee, a Mongolian startup that developed an air purifier utilizing waste wool, which was previously considere…
11 months, 2 weeks ago
Jobs to Be Done Theory and Cook Do Case Study
This provides an in-depth explanation of the Jobs to Be Done (JTBD) theory, defining a "job" as the progress a person is trying to make in a specific…
11 months, 2 weeks ago