Podcast Episodes
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No Side Game: Customer-Centric Marketing and Organization Building
This provides an in-depth analysis of the Japanese novel "No Side Game" by Jun Ikeido, examining the book not merely as a sports story but as a pract…
11 months, 3 weeks ago
CyberAgent New Business Development with Insight and Capability
This outlines CyberAgent's strategic framework for developing new business ventures, using its advertising division as a case study. This blueprint d…
11 months, 3 weeks ago
Suzuki Shokudo Indian Curry Purpose, Vision, and Customer Focus
This analyzes the strategic rationale behind Suzuki, an automotive manufacturer, launching a line of ready-to-eat Indian curries called "Suzuki Shoku…
11 months, 3 weeks ago
Customer Insights and Value Proposal Examples
This provides an in-depth analysis of customer insights and how they are leveraged to create effective value proposals and successful marketing campa…
11 months, 3 weeks ago
Asics - User Experience Chains for Customer Acquisition
This provides an in-depth analysis of Asics' marketing strategy focused on customer acquisition and loyalty, using their running event, "MEET YOUR CO…
11 months, 3 weeks ago
Suntory THE PEEL Marketing and Sales Synergy
This examines the successful launch of Suntory's "THE PEEL" ready-to-drink (RTD) beverage, focusing on how the company achieved exceptional sales gro…
11 months, 3 weeks ago
airCloset Salon Building Customer Acquisition through Experience Bridges
This provides a strategic overview of airCloset Salon, a new in-person diagnostic service for personal style and color analysis launched by the opera…
11 months, 4 weeks ago
Insight and Design Thinking for Customer Engagement
This provides an in-depth guide on the practical application of integrating customer insight with Design Thinking to enhance customer engagement and …
11 months, 4 weeks ago
After Purchase Marketing - The New Digital Strategy
This provides an extensive overview of a book by Toshiyasu Nishii titled, "The Science of Continuously Increasing Customers: New Strategies for Marke…
1 year ago
Hankyu Railway Core Value Inside Out Branding
This provides a detailed case study on how Hankyu Railway successfully redefined its corporate branding by shifting its focus inward, rather than rel…
1 year ago