Podcast Episodes
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Muji Retort Curry Redefining Value with Gift Marketing
This explores Muji's "gift marketing" strategy, focusing on their retort curry gift boxes as a prime example.
This approach redefines the value of an…
11 months, 1 week ago
Ajipon Powder Spice Brand Reinvention A Six-Step Marketing
This outlines Mizkan's successful six-step marketing journey to reinvent its 60-year-old Ajipon brand with the new "Infinite Refreshing Spice by Ajip…
11 months, 1 week ago
Lotte and Toppan Redefine Value of Gum for Perception Change and Brand Assets
This episode discusses how Lotte and TOPPAN collaborated to redefine the perception of gum from a mere confectionery to a valuable business tool.
Thi…
11 months, 2 weeks ago
Marketing Organization Dynamic Cycles for Enduring Vitality
This explores three typical organizational structures for marketing teams: a decentralized model where marketing is embedded within each business uni…
11 months, 2 weeks ago
New Management: Business Models and Centerpin Thinking
This introduces a framework for understanding business through four core elements: Target (who the customer is), Value (what unique benefits are offe…
11 months, 2 weeks ago
Lawson Store 100: Mastering Retail Media for Sales Growth
This explores Lawson Store 100's comprehensive retail media strategy, emphasizing the seamless integration of advertising with in-store experiences t…
11 months, 2 weeks ago
KATE Licca Branding Through Early Customer Experience
This discusses KATE LICCA, a collaborative product between the cosmetics brand KATE and the doll brand Licca-chan, emphasizing its strategic role in …
11 months, 2 weeks ago
Job Theory: Customer Progress and Product Adoption
This explores "Job Theory" (Jobs to Be Done), a marketing concept where products and services are viewed as "workers" hired by customers to complete …
11 months, 2 weeks ago
Kao Koremo! Turning Unknown Daily Goods into Loved Brands
This describes Kao's "Kao Koremo!" app, a marketing initiative designed to transform their unbranded, utility-focused products into recognized househ…
11 months, 2 weeks ago
Anker Store & Cafe Expanding Customer Reach
This episode discusses Anker's new cafe strategy, which challenges the conventional marketing wisdom of narrowing target customer segments.
By openin…
11 months, 2 weeks ago