Podcast Episodes
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Novel "Circuit Switcher" AI Ethics and Responsibility
This provides an overview and analysis of the science fiction novel "Circuit Switcher" by Takahiro Anno, which explores the ethical implications of a…
1 year ago
Anmaoh Business Model Transformation and Market Triumph
This provides an in-depth analysis of the business model transformation of the commercial massage chair company, Anmaoh, detailing its dramatic recov…
1 year ago
Unicharm's Discount-Free Trade Marketing Strategy
This examines Unicharm's successful "discount-free" sales strategy, centering on the concept of trade marketing. This approach focuses on strengtheni…
1 year ago
Co-creation Brand Strategy: Akahon and VTuber
This explores the concept of co-creation in brand strategy, illustrating how brands are successfully built through interaction with customers rather …
1 year ago
Ikkyu's Critical Core Personalization as Strategic Advantage
This analyzes Ikkyu's critical core strategy, a concept focused on achieving competitive advantage by pursuing seemingly irrational actions that are,…
1 year ago
Carmo-kun Barrier Removal and Driver Enhancement Marketing
This provides an extensive analysis of the marketing strategy for the Carmo-kun auto subscription service, focusing on barrier removal and driver enh…
1 year ago
Oshikatsu Cancel Insurance Customer Centric Product Value Reframing
This provides an in-depth analysis of a successful marketing innovation case study: the creation and launch of “Oshikatsu Cancel Insurance,” which is…
1 year ago
Ginbis: Branding Through an Unwavering Core and Changeable
This outlines a brand strategy centered on establishing a fixed core while allowing everything else to be flexible and changeable, using the Japanese…
1 year ago
Category Strategy How To Create New Market And Top Of Mind
This provides excerpts discussing Category Strategy, a marketing concept detailed in the book Category Strategy: How Only Fast-Growing Companies Prac…
1 year ago
Rentio Binoculars Rental: Understanding Customer Usage Scene for New Business Opportunity
This analyzes how a deep understanding of customer usage scenes is crucial for driving business growth, using the example of the appliance rental com…
1 year ago