Podcast Episodes
Back to Search
Digital Detox: Reclaiming Focus Through Deep Immersion
This presents an overview of the book "ネット断ち (齋藤孝)" (Net Abstinence by Saito Takashi), which advocates for a "digital detox" to combat "electrical le…
1 year ago
Kao's Brand Revolution: From Consumer to Lifestyler
This episode discusses Kao's strategic shift from viewing customers as "consumers" to "lifestylers" as a key factor in their corporate turnaround.
In…
1 year ago
Japanet Takata's Two-Step Benefit Storytelling
This episode explains Japanet Takata's successful marketing strategy, focusing on their "two-step benefit storytelling" approach.
This method moves b…
1 year ago
Kao Pyuora: Six Steps to Marketing Success
This episode outlines Kao's Pyuora: Six Steps to Marketing Success, detailing a comprehensive marketing strategy exemplified by their Pyuora Carbonat…
1 year ago
Seventeen Ice: Customer-Centric Marketing 4P
This episode analyzes Ezaki Glico's "Seventeen Ice" brand, detailing how it achieved record sales despite its maturity by implementing a customer-cen…
1 year ago
TimeTree: Uncovering Value from Unexpected Use Cases
This episode explores how the TimeTree calendar sharing application discovered and capitalized on an unforeseen user behavior: fans utilizing its pub…
1 year ago
Shu-Ha-Ri: Mastering Marketing Frameworks
This episode explores the benefits and drawbacks of marketing frameworks, arguing that their effectiveness hinges on proper application rather than t…
1 year ago
Hidakaya the Power of Ordinary: Avoiding the Differentiation Trap
This episode explores the "differentiation trap" in business, arguing that an excessive focus on distinguishing products or services from competitors…
1 year ago
Shizai Packaging Transformed: From Cost to Brand Experience
This episode examines shizai, a company that has transformed the perception of packaging materials from a mere cost to an integral component of the b…
1 year ago