Podcast Episodes
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Transforming Adult Learning with Bias Breaking
This explores why adult learning often fails to be sustained and how to address this challenge through a method called "Bias Break."
It identifies th…
1 year ago
Cocoro Plushie Hospital Four Steps to New Business Success
This outlines four crucial steps for successful new business creation, using the "Plushie Hospital" in Osaka as a prime example.
It begins by emphasi…
1 year ago
Matsuoka Madoka: AI Startup Battle Chronicle
This offers an overview of the book "Matsuoka Madoka, I'm Starting a Business - An AI Startup Battle Chronicle," a business novel written by an AI en…
1 year ago
SD Gundam G Generation Eternal Marketing Playbook for Customer Growth
This examines the marketing strategies behind the successful mobile game "SD Gundam G Generation Eternal." It breaks down how businesses can increase…
1 year, 1 month ago
i Kids Star Megalos Unique and Difficult-to-Replicate Business Model
This examines how Megalos, a sports club, leveraged its existing resources to launch "i Kids Star Megalos," a bilingual preschool.
The core idea revo…
1 year, 1 month ago
Innovating with Existing Strengths: Rurubu and Shikoku Meguru Kitchen & Marche
This illustrate two distinct business strategies for leveraging existing strengths into new ventures.
The first example details "Rurubu," a travel gu…
1 year, 1 month ago
Maruzen Research: Brand Extension Success Lessons
This examines Maruzen Research, a successful brand extension by a long-standing Japanese bookstore, Maruzen.
It explains how brand extension, the app…
1 year, 1 month ago
Honshitsu Chokkan and Shusseuo Model for Harnessing Intuition to Find Insights
This introduces two distinct yet complementary Japanese thinking frameworks: "Honshitsu Chokkan" (Intuitive Insight into the Essence) and the "Shusse…
1 year, 1 month ago
Don Quijote's 100-Yen Protein Vending Machine for Entertainment Trial Experience
This discusses Don Quijote's (Donki) marketing strategy involving 100-yen protein vending machines.
It highlights how Donki identified and addressed …
1 year, 1 month ago
Pattojyutto Jobs to Be Done Theory Marketing
This explains Job Theory, a marketing concept focusing on what consumers truly seek: the "job" they want to accomplish rather than just product speci…
1 year, 1 month ago