Podcast Episodes
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Gen-z Recruiting: BGC and UGC Synergy in Marketing and Recruitment
This episode examines the synergistic relationship between Brand Generated Content (BGC) and User Generated Content (UGC) in the realms of marketing …
1 year ago
Taisho's Integrated Marketing: Entry Points and Availability
This episode details Taisho Pharmaceutical's integrated marketing strategy, focusing on how they successfully combined television and YouTube adverti…
1 year ago
Economic Security: Insight and Foresight for Business Strategy
The episode emphasizes the crucial role of insight and foresight in navigating the complexities of geopolitical and economic security in the business…
1 year ago
BAKUNE: Crafting a Category and Building Brand Assets
This episode discusses Toenails' BAKUNE, a brand that has redefined the pajama market by creating the "recovery wear" category.
It explores how BAKUN…
1 year ago
Toyotomi Succession: Corporate Governance and Leadership Lessons
This episode reviews Saburo Kajiyama's business novel, "The Toyotomi Succession: A Novel of a Giant Automobile Company," which explores the complexit…
1 year ago
PochettePlus: Category Entry Points and Brand Entry Points
This episode introduces "PochettePlus," a financial education app for families, co-developed by Mizuho and Sega, that teaches economic concepts throu…
1 year ago
Higashimaru Shoyu: KGI KPI KAI Management
This episode examines Higashimaru Shoyu's successful social media strategy, particularly on X (formerly Twitter), highlighting a shift from solely fo…
1 year ago
Weakness to Strength: Strategies for Smaller Businesses
This explores how smaller entities can outperform larger competitors by adopting unique strategic approaches.
It presents two primary case studies: S…
1 year ago
Kisoji Okuizome: Invisible Marketing Systems for Driving Customer Engagement
This episode explores how businesses can cultivate customer engagement through what it terms "invisible marketing systems," focusing on the case stud…
1 year ago
Cheki's Analog Revival: Marketing for Enduring Brands
This episode outlines how Fujifilm successfully revitalized its Instax "Cheki" instant camera, transforming it from a struggling product into a globa…
1 year ago