Podcast Episodes
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Think Big, Start Small: Growth Strategies Case Studies
This discusses strategic growth approaches through two distinct case studies.
The first highlights how Mitsui Sumitomo Insurance's CX Design Departme…
1 year, 1 month ago
Fujifilm X Series Brand Concept Driven Marketing
This examines Fujifilm's successful "X Series" digital camera brand, attributing its popularity to a concept-driven marketing approach.
Despite the w…
1 year, 1 month ago
Marketing 6 Steps for Recruitment Success
This presents a six-step framework for recruitment success, drawing a direct parallel between marketing principles and talent acquisition.
It emphasi…
1 year, 1 month ago
Kao Powerful Deodorant Strong Solving the Real Customer Problem
This discusses Kao's "Powerful Deodorant Strong" product line, specifically designed for healthcare and nursing facilities, highlighting its successf…
1 year, 1 month ago
ChargeSPOT Customer Centric Why-What-How Pricing
This analyzes ChargeSPOT's pricing adjustments, offering insights into customer-centric strategies.
They detail ChargeSPOT's initial misstep when a p…
1 year, 1 month ago
Book "Kokuho" A Life Forged in Art
This review describes Shuichi Yoshida's epic novel, "Kokuho," which traces the extraordinary life of Kikuo, a man born into a yakuza family who ascen…
1 year, 1 month ago
Fancl Clear Up Kids Skincare Four Steps to New Business Success
This outlines Fancl's "Clear Up" skincare line for elementary school children as a case study for successful new business development.
It emphasizes …
1 year, 1 month ago
Kirin 20-Year Time Travel Whisky Concept to Market Success
This discusses Kirin's "Whisky Delivered 20 Years Later" project, a unique product that sold out rapidly despite its high price point.
The success is…
1 year, 1 month ago
Battlefield Strategy for Business Success
This emphasizes the critical importance of defining one's "battlefield" and "customer" for business triumph.
It illustrates this concept through two …
1 year, 1 month ago
Quickle Senmenbowl Cleaner Unearthing Latent Needs
This analyzes the success of Kao's Quickle Senmenbowl Cleaner, a product designed to address a previously unrecognized consumer need.
It explains how…
1 year, 1 month ago