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Imitation to Creation: A Creative Guide
This episode provides a summary and review of the book "Imitation and Creation: A Creative Guide for Ages 13 and Up" by Kunitake Sasou, arguing that …
1 year, 1 month ago
QUINTBRIDGE Applying the SECI Model for Innovation
This episode examines how the NTT West-operated open innovation facility, QUINTBRIDGE, leverages the SECI model to foster knowledge creation and coll…
1 year, 1 month ago
AIICO Sampling's Evolution to Test Marketing 2.0
This episode describes a new approach to product sampling, referred to as "Sampling 2.0," exemplified by the AIICO sampling vending machine.
Unlike t…
1 year, 1 month ago
SmartHR Organizational Culture as Brand Asset
This episode explores how an organization's culture, often seen as mere atmosphere, can become its valuable brand asset, providing a significant comp…
1 year, 1 month ago
JAL's Goshoin: Visualizing Experience and Creating Meaningful Value
This Japanese case study explores JAL's "Goshoin" collection, which are stamps designed to resemble shrine and temple seals, available for purchase a…
1 year, 1 month ago
Sapporo Black Label's "Adult Elevator": Building Brand Association
This episode discusses brand association, defined as the sum of a person's memories, images, and feelings linked to a brand. It highlights how strong…
1 year, 1 month ago
M. League: Rebranding Through Perception and Distinctive Brand Assets
This examines the successful rebranding efforts of the M. League, a professional Japanese mahjong league, which aimed to change the public's negative…
1 year, 1 month ago
Aoyama Shoji Custom-made Suits: Product Changes and Business Transformation
This episode analyzes the shift by Aoyama Trading, a major suit retailer, from focusing on ready-made suits to prioritizing custom-made options, usin…
1 year, 1 month ago
Drucker's Customer-Centric Marketing Philosophy
This episode explores Peter F. Drucker's management philosophy on marketing.
It argues that the definition of a business is determined not by the com…
1 year, 1 month ago
The Structure of Creative Thought: Unlocking Insights
This episode examines the idea that creative thinking and uncovering insights are not simply innate talents, but rather follow a discernible "framewo…
1 year, 1 month ago