Podcast Episodes
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Understanding Customer Context for Value Creation
They discuss the importance of understanding customer context in marketing and business strategy. It highlights that successful offerings stem from c…
1 year, 1 month ago
Starbucks Japan: Big Vision, Low Stance
This e analyzes how Japan's Starbucks has achieved remarkable success despite the company's struggles elsewhere by applying the principle of "big asp…
1 year, 1 month ago
Meiji Oishii Milk Coffee and Brand Extension
This episode discusses brand extension, explaining how companies can leverage the existing recognition and trust of a well-established product to lau…
1 year, 1 month ago
Driving Business with Effective Marketing Research
This outlines a comprehensive approach to effective marketing research that moves beyond mere data collection.
It emphasizes that valuable research s…
1 year, 1 month ago
Cool Japan: Customer-Centric Marketing 4P
This analysis of Cool Japan examines its shortcomings in promoting Japanese culture and products overseas, arguing that while Product (the content it…
1 year, 1 month ago
Mitsui Sumitomo Marine: Rediscovering Value Through Customer Insight
This episode discusses Mitsui Sumitomo Insurance's marketing strategy centered on customer understanding. It explains how the company, despite being …
1 year, 1 month ago
Paris Miki's NPS-Driven CX Transformation
This explains how the company Paris Miki achieved a V-shaped recovery from financial difficulties by focusing on customer experience (CX).
It details…
1 year, 1 month ago
Book: How I raised myself from failure to success in selling
This analysis highlights key takeaways from the classic book "How I Raised Myself from Failure to Success in Selling" by Frank Bettger, originally pu…
1 year, 1 month ago
Litec's Market Expansion: Redefining Product Purpose
This describes how Lightec, a long-standing maker of disposable lighters, reinvented their product's purpose to address a shrinking tobacco market.
F…
1 year, 1 month ago
Mintia Brand Equity: Branding for V-Shaped Recovery
This explores the concept of brand equity, which refers to the total value a brand holds in consumers' minds, encompassing trust, affection, and posi…
1 year, 1 month ago