Podcast Episodes
Back to Search
Redefining Idle Assets From Unused to Desired Film Sets
This discusses redefining the value of idle assets, specifically focusing on how derelict or unused properties can be transformed into sought-after f…
1 year, 2 months ago
Myfa Brand Transformation from Office to "Oshikatsu"
This describes how the Japanese stationery company, Lihit Lab, successfully transformed one of its existing office products into a thriving brand for…
1 year, 2 months ago
Yukijirushi 6P Cheese Customer-Centric Marketing for Lasting Value
This explains how Snow Brand Milk Products' "6P Cheese" revitalized its brand by shifting to a customer-centric marketing approach.
It outlines a fou…
1 year, 2 months ago
En Japan Metric Management KGI-KPI-KAI
This examines a framework for strategic goal setting and measurement, using the example of En-Japan, a Japanese recruitment service.
It outlines a hi…
1 year, 2 months ago
Winning New Customers with Snack Marketing Case Studies
This episode explains strategies for acquiring new customers and re-engaging former customers by analyzing successful marketing approaches of two pop…
1 year, 2 months ago
Muji Retort Curry Redefining Value with Gift Marketing
This explores Muji's "gift marketing" strategy, focusing on their retort curry gift boxes as a prime example.
This approach redefines the value of an…
1 year, 2 months ago
Ajipon Powder Spice Brand Reinvention A Six-Step Marketing
This outlines Mizkan's successful six-step marketing journey to reinvent its 60-year-old Ajipon brand with the new "Infinite Refreshing Spice by Ajip…
1 year, 2 months ago
Lotte and Toppan Redefine Value of Gum for Perception Change and Brand Assets
This episode discusses how Lotte and TOPPAN collaborated to redefine the perception of gum from a mere confectionery to a valuable business tool.
Thi…
1 year, 2 months ago
Marketing Organization Dynamic Cycles for Enduring Vitality
This explores three typical organizational structures for marketing teams: a decentralized model where marketing is embedded within each business uni…
1 year, 2 months ago
New Management: Business Models and Centerpin Thinking
This introduces a framework for understanding business through four core elements: Target (who the customer is), Value (what unique benefits are offe…
1 year, 2 months ago