Podcast Episodes
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Innovating with Existing Strengths: Rurubu and Shikoku Meguru Kitchen & Marche
This illustrate two distinct business strategies for leveraging existing strengths into new ventures.
The first example details "Rurubu," a travel gu…
10 months, 1 week ago
Maruzen Research: Brand Extension Success Lessons
This examines Maruzen Research, a successful brand extension by a long-standing Japanese bookstore, Maruzen.
It explains how brand extension, the app…
10 months, 1 week ago
Honshitsu Chokkan and Shusseuo Model for Harnessing Intuition to Find Insights
This introduces two distinct yet complementary Japanese thinking frameworks: "Honshitsu Chokkan" (Intuitive Insight into the Essence) and the "Shusse…
10 months, 1 week ago
Don Quijote's 100-Yen Protein Vending Machine for Entertainment Trial Experience
This discusses Don Quijote's (Donki) marketing strategy involving 100-yen protein vending machines.
It highlights how Donki identified and addressed …
10 months, 1 week ago
Pattojyutto Jobs to Be Done Theory Marketing
This explains Job Theory, a marketing concept focusing on what consumers truly seek: the "job" they want to accomplish rather than just product speci…
10 months, 1 week ago
Kawai Juku: Choosing Winning Business Battlefield
This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes th…
10 months, 1 week ago
Anker's Experiential Marketing with Creating Usage Scenarios
This explores experiential marketing through the example of Anker, a mobile battery and electronics company.
It highlights the importance of creating…
10 months, 1 week ago
Book Frontline: Crisis Management Principles from Diamond Princess
This offers an overview of the book "Frontline" by Jun Masumoto, which chronicles the COVID-19 outbreak on the Diamond Princess cruise ship in 2020. …
10 months, 2 weeks ago
Job Theory: Unveiling Customer Needs for Market Success
This introduces "Job Theory," a marketing concept focusing on understanding customer needs.
The Job theory posits that customers "hire" products or s…
10 months, 2 weeks ago
JINS 360° Crafting Customer Choice Through Marketing
This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies.
I…
10 months, 2 weeks ago