Podcast Episodes
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Shu-Ha-Ri: Mastering Marketing Frameworks
This episode explores the benefits and drawbacks of marketing frameworks, arguing that their effectiveness hinges on proper application rather than t…
1 year, 2 months ago
Hidakaya the Power of Ordinary: Avoiding the Differentiation Trap
This episode explores the "differentiation trap" in business, arguing that an excessive focus on distinguishing products or services from competitors…
1 year, 2 months ago
Shizai Packaging Transformed: From Cost to Brand Experience
This episode examines shizai, a company that has transformed the perception of packaging materials from a mere cost to an integral component of the b…
1 year, 2 months ago
Seven-Eleven: Beyond Satisfaction and Understanding Changing Customer Needs
This episode emphasizes that customer satisfaction can lead to future disinterest, urging companies like Seven-Eleven to recognize that their true co…
1 year, 2 months ago
The SECI Model in Practice for Knowledge Creation
This episode examines the SECI model, a framework for organizational knowledge creation that illustrates how tacit and explicit knowledge interact th…
1 year, 2 months ago
Cook Do Oyster Sauce: Category and Brand Entry Points
This episode discusses the marketing strategy behind Ajinomoto's "Cook Do Oyster Sauce Genkai-men" (Limit Noodles) campaign, which aims to expand the…
1 year, 3 months ago
Anmaoh: Moment Marketing for Customer Needs
This episode introduces moment marketing, a strategy that focuses on understanding customer needs by considering their "situation" and "state" to ide…
1 year, 3 months ago
UMAMI COLA: Bias Break Innovation in Beverages
This episode analyzes UMAMI COLA's innovative marketing strategy, termed "bias break," which involves challenging established industry norms.
It deta…
1 year, 3 months ago
Nissin Cup Noodle Emoide Package Campaign for Moment of Truth
This episode examines Nissin Cup Noodle's "Emoide" (Emotional Memories) campaign, which leverages consumer recollections to enhance brand engagement.…
1 year, 3 months ago
Deceptive Brain: Unmasking Black Marketing Tactics
This episode explores the concept of "black marketing," examining how various tactics exploit the human brain's vulnerabilities to influence purchasi…
1 year, 3 months ago