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VUEVO Display: Value Creation Through Usage Scenarios
This introduces VUEVO Display, a transparent real-time translation device developed by Pixie Dust Technologies.
It highlights the product's value pro…
1 year, 2 months ago
Ma & Me Latte: Marketing to Hidden Needs
Ma & Me Latte is presented as a case study in understanding deep consumer desires, moving beyond surface-level needs to uncover "hidden true feelings…
1 year, 2 months ago
Kikkoman's India Strategy: A Job Theory Perspective
It explores Kikkoman's strategic entry into the Indian market by focusing on the local popularity of Indo-Chinese cuisine.
Recognizing that tradition…
1 year, 2 months ago
Art Thinking: Finding Your Own Answers in Business
This discussion introduces "art thinking" as a method to cultivate unique perspectives and generate original solutions, particularly beneficial in un…
1 year, 2 months ago
Euglena: Product Development and Customer Expansion from Unexpected Customer Needs
How Euglena Co. expanded its customer base by observing unexpected usage of its existing health-focused products.
Discovering that parents were givin…
1 year, 2 months ago
I-ne's Cumulative Trial Rate As A Key Marketing KPI
It analyzes I-ne's marketing strategy, highlighting their focus on the Key Performance Indicator (KPI) of "cumulative trial rate," which measures the…
1 year, 2 months ago
Evolving Brands: SB Foods & Meiji Adapt to New Markets
Discussion strategies for business growth by examining two case studies.
The first case highlights S&B Foods' approach to revitalizing their long-sel…
1 year, 2 months ago
MUJI Seiro: A Jobs-to-Be-Done Marketing
This explains the "Jobs to Be Done" (JTBD) theory in marketing, which posits that consumers "hire" products or services to achieve progress in specif…
1 year, 2 months ago
Sakawa Wiiide: Capturing Needs and Creating Value
It highlights the success of SakaWa's "Wiiide," a projector designed specifically for blackboards, emphasizing the importance of understanding custom…
1 year, 2 months ago
Pickle: Unpacking a Clothing Rental Service with Jobs Theory
This talk introduces the "Jobs to Be Done" theory in marketing, explaining that consumers "hire" products and services to achieve progress in specifi…
1 year, 2 months ago