Podcast Episodes
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Saison Black Card: Redefining Customer Value
This episode explores Credit Saison's approach to redefining customer value, specifically through their Black Card program.
It highlights the critica…
1 year, 3 months ago
Bias Break and Essential Intuition in the AI Era
This episode introduces two crucial human-centric skills for the AI era: "Bias Break" and "Essence Intuition."
Bias Break encourages challenging prec…
1 year, 3 months ago
Gen-z Recruiting: BGC and UGC Synergy in Marketing and Recruitment
This episode examines the synergistic relationship between Brand Generated Content (BGC) and User Generated Content (UGC) in the realms of marketing …
1 year, 3 months ago
Taisho's Integrated Marketing: Entry Points and Availability
This episode details Taisho Pharmaceutical's integrated marketing strategy, focusing on how they successfully combined television and YouTube adverti…
1 year, 3 months ago
Economic Security: Insight and Foresight for Business Strategy
The episode emphasizes the crucial role of insight and foresight in navigating the complexities of geopolitical and economic security in the business…
1 year, 3 months ago
BAKUNE: Crafting a Category and Building Brand Assets
This episode discusses Toenails' BAKUNE, a brand that has redefined the pajama market by creating the "recovery wear" category.
It explores how BAKUN…
1 year, 3 months ago
Toyotomi Succession: Corporate Governance and Leadership Lessons
This episode reviews Saburo Kajiyama's business novel, "The Toyotomi Succession: A Novel of a Giant Automobile Company," which explores the complexit…
1 year, 3 months ago
PochettePlus: Category Entry Points and Brand Entry Points
This episode introduces "PochettePlus," a financial education app for families, co-developed by Mizuho and Sega, that teaches economic concepts throu…
1 year, 3 months ago
Higashimaru Shoyu: KGI KPI KAI Management
This episode examines Higashimaru Shoyu's successful social media strategy, particularly on X (formerly Twitter), highlighting a shift from solely fo…
1 year, 3 months ago
Weakness to Strength: Strategies for Smaller Businesses
This explores how smaller entities can outperform larger competitors by adopting unique strategic approaches.
It presents two primary case studies: S…
1 year, 3 months ago