Podcast Episodes
Back to Search
Kisoji Okuizome: Invisible Marketing Systems for Driving Customer Engagement
This episode explores how businesses can cultivate customer engagement through what it terms "invisible marketing systems," focusing on the case stud…
1 year, 3 months ago
Cheki's Analog Revival: Marketing for Enduring Brands
This episode outlines how Fujifilm successfully revitalized its Instax "Cheki" instant camera, transforming it from a struggling product into a globa…
1 year, 3 months ago
New Balance: Category and Brand Entry Points
The episode introduces two crucial marketing concepts: Category Entry Points (CEPs) and Brand Entry Points (BEPs).
CEPs describe the moments when con…
1 year, 3 months ago
Yoshigai Kamaboko: Reviving a Legacy with the Strategy of the Disadvantaged
This episode examines how Yoshigai Kamaboko, a traditional Japanese kamaboko (fish cake) maker, revitalized its business from the brink of closure by…
1 year, 3 months ago
Orbiting Classroom: Science, Second Chances, and Learning's Joy
This episode offers a comprehensive review of the novel "Orbiting Classroom" (Sora Wataru Kyoushitsu) by Shin Iyohara, focusing on its core themes an…
1 year, 3 months ago
Handsman's Critical Core Strategy
This episode explores the concept of a "critical core" strategy through the case study of the Japanese home center, Handsman.
This strategy involves …
1 year, 3 months ago
P&G Logistics Powers Retail Execution
This episode explores the significant impact of effective logistics on a company's retail success, using P&G's historical collaboration with Tupperwa…
1 year, 3 months ago
Jobs Theory for Customer Understanding and Marketing
This episode explains the "Jobs to Be Done" (JTBD) theory, which focuses on understanding the underlying progress customers want to make in specific …
1 year, 3 months ago
Charmant's Robot Solving Business Problems with Job Theory
This episode examines a Japanese eyewear manufacturer, Charmant, and its implementation of general-purpose robots in its factory through the lens of …
1 year, 3 months ago
The Ureshino Tea Story: Raising Value and Raising Price
This episode examines how the Ureshino tea region in Japan transformed its product from a freely available commodity into a high-value, premium exper…
1 year, 3 months ago