Podcast Episodes
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Drucker's Customer-Centric Marketing Philosophy
This episode explores Peter F. Drucker's management philosophy on marketing.
It argues that the definition of a business is determined not by the com…
1 year, 4 months ago
The Structure of Creative Thought: Unlocking Insights
This episode examines the idea that creative thinking and uncovering insights are not simply innate talents, but rather follow a discernible "framewo…
1 year, 4 months ago
Marketing to Single-Person Households: Breaking Assumptions to Adapt Market Change and Customer Mindset
This analysis explores the case of "Ohitorisama no Ie," a housing product by Base Home, highlighting the importance of questioning traditional assump…
1 year, 4 months ago
Mizuno CUSHIONREVO PRO Cross-Industry Innovation
This piece examines how Mizuno developed the CUSHIONREVO PRO baseball cleat by applying innovation from another industry.
Traditionally, baseball cle…
1 year, 4 months ago
Customer Centricity Through History and Business
This discusses the importance of customer-centricity in marketing, emphasizing the need to understand customers from their perspective rather than so…
1 year, 4 months ago
Kirin Namacha Rebranding with Jobs to Be Done
This piece examines how Kirin Namacha successfully rebranded by applying the Jobs to Be Done theory.
It explains that this theory views products as "…
1 year, 4 months ago
Nissin's Surume Cycle Marketing Strategy
This episode describes Nissin Foods' "Surume Cycle" marketing strategy, which aims to create a continuous loop of consumer engagement.
The cycle begi…
1 year, 4 months ago
Barchica03: Finding Untapped Customers for Empathy Marketing
This analysis examines how the dining complex Barchica03 in Osaka, Japan, achieved success by utilizing empathy marketing.
Instead of targeting the g…
1 year, 4 months ago
Shabuyo Redefining Value as a "Food Theme Park"
This episode examines the case of Shabuyo, a Japanese all-you-can-eat shabu-shabu restaurant chain, and its strategy to redefine its customer value a…
1 year, 4 months ago
Entrepreneurs and Business Textbook from Age 13 Year Olds
This review explores a novel titled "Thirteen Year Olds' Business Textbook," which presents business fundamentals through a fictional narrative.
The …
1 year, 4 months ago