Episode Details

This episode examines Higashimaru Shoyu's successful social media strategy, particularly on X (formerly Twitter), highlighting a shift from solely focusing on follower count to a more strategic, business-oriented approach.

It details how the company transitioned from a focus on vanity metrics to leveraging social media for tangible business outcomes, such as increasing shelf space and SKU expansion in retail.

This introduces a framework connecting Key Goal Indicators (KGI), Key Performance Indicators (KPI), and Key Action Indicators (KAI), illustrating how Higashimaru Shoyu uses these to link daily actions to overarching business objectives.

media goals.