Episode Details

This episode analyzes Ezaki Glico's "Seventeen Ice" brand, detailing how it achieved record sales despite its maturity by implementing a customer-centric marketing 4P strategy.

It explains how the Product focuses on enhancing the customer's experience, the Price offers both affordability and a sense of reward, the Place (vending machines) integrates into daily life, and Promotion emphasizes co-creation with its target audience, particularly students. This underscores that understanding customer needs and adapting the customer-centric 4Ps (Product, Price, Place, Promotion) can lead to continued growth for established brands.