Podcast Episodes
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How Great Value Discovery Leads to Great Demos
Episode 29
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Peter E. Cohan, author of the book 'Great Demo,' about th…
2 years, 6 months ago
A CMO 's Perspective: The Product-Led to Value-Centric Marketing Imperative
Episode 28
In this Value Coffee Talk interview, Scott Turner, SVP of Marketing for K1X, discusses the challenges of being product-led and the importance of tran…
2 years, 7 months ago
Value Realization: A Practical Guide for Customer Success
Episode 27
How do you best implement Value Realization and avoid common pitfalls?
This is a priority question that many Business Value Consulting groups and CR…
2 years, 7 months ago
Value Selling for Security Solutions
Episode 26
When it comes to security solutions, is there a big payoff for taking a value selling approach, and can you actually quantify the value of security t…
2 years, 7 months ago
A Value Framework for Complex Product Lines and Offerings
Episode 25
How do you implement a value consulting and selling program when your product line is so complex - offering multiple solutions for different industri…
2 years, 7 months ago
Why Value Should be the Chief Revenue Officer (CRO) Focus
Episode 24
The research is clear, that one of the differentiating characteristics of top performers compared to “middlers” and laggards, is that the top perform…
2 years, 8 months ago
Is Value Selling a Requirement for Accelerating CPG Success?
Episode 23
When you think of CPG firms like Pepsico, implementing value selling is not what comes to mind. But that is exactly the journey that the Pepsico sale…
2 years, 8 months ago
Leveraging the Power of Value Storytelling
Episode 21
How do you advance from good value quantification to even better value storytelling?
In this episode we explore a value leader's journey from traditio…
2 years, 8 months ago
Growing Business Value Consulting: Making the Case to Executives
Episode 22
How do you make the case to consistently grow your Business Value Consulting practice?
This was the question we posed to Anurag Goel, the Global Head …
2 years, 8 months ago
Delivering on the Promise: Value as a Service
Episode 20
When your CEO writes the book Value as a Service, you know you have the executive support you need!
In this episode we interview Dr. Jeff Collins, a 1…
2 years, 8 months ago