Podcast Episodes
Back to Search
The Importance of Recruiting in Go-to-Market and Sales Roles
Episode 49
In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley interview Mary Shea, the Global Chief Evangelist for HR AI firm HireQu…
2 years, 2 months ago
Overcoming Common Pitfalls to Building Great Value Selling and Success Teams
Episode 48
In this episode of the Value Coffee Talk podcast, hosts Tom Pisello (the ROI Guy) and April Morley interview Kathryn Landis, CEO and founder of Kathr…
2 years, 3 months ago
Chief Customer Officer Perspectives: Value Leadership - Leading with Trust and Transparency
Episode 47
In this episode of the Value Coffee Talk podcast, Greg Peters, an accomplished senior go-to-market (GTM) software and tech executive, discusses the c…
2 years, 3 months ago
CMO Perspectives - Crafting Your Compelling Value Storytelling
Episode 46
Why is storytelling so effective for marketing, sales and customer success?
What are the important elements you must include in your differentiating s…
2 years, 3 months ago
Value Leader Perspectives - Driving Pre-Sales and Proposal Excellence
Episode 45
Why has value selling and success moved from a nice to have to a must have?
In this episode, Phil Mauritz, the Global Senior Director of Pre-Sales at …
2 years, 4 months ago
Product Leader Perspectives - The Importance of a Value Mindset Shift
Episode 44
As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?
What role should value-centric messaging and …
2 years, 4 months ago
Leveraging Value Selling and Realization to accelerate LAER
Episode 43
Why is value selling and realization so important for LAER?
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley intervie…
2 years, 4 months ago
CMO Perspectives - The Importance of Value in Healthcare, Life Sciences and Beyond
Episode 42
As a CMO, how do you best embrace and leverage business value not just for marketing, but across the buyer's journey? How do you get value into th…
2 years, 4 months ago
CRO Perspectives - Embracing a Value-Centric Approach
Episode 41
Can weaving value into the DNA of the seller and company have a big impact?
Absolutely! In this episode, Thomas Pisello and April Morley interview Ke…
2 years, 4 months ago
Key Sales Enablement Practices for Value Selling Success
Episode 40
How can sales enablement help amplify the adoption and impact of value selling?
In this interviews, Cheryl Marriott, Senior Director for Sales Enablem…
2 years, 4 months ago