Episode Details
Back to Episodes
Product Leader Perspectives - The Importance of a Value Mindset Shift
Description
As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?
What role should value-centric messaging and value-based pricing play?
In this Value Coffee Talk podcast, we interview Laura Fay, Technology product and Chief Product Office (CPO) expert, ex-TSIA analyst, and co-author of the book “Digital Hesitation".
The conversation explores the challenges faced by product leaders in delivering value in recurring revenue models. It delves into the shift in mindset needed for product management, the importance of value-based pricing, and the alignment of all teams on value creation. The discussion emphasizes the need for a holistic approach to the complete offer and the importance of aligning pricing with the value being created.