Podcast Episodes
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Beat the Bots – Leveraging Value Marketing and Selling to Combat AI Fatigue
Episode 19
Recent research by Forrester reveals a startling insight: 70% of B2B buyers feel that their purchase experience is negatively impacted by generic AI-…
2 years, 8 months ago
From Talking Product to Discovering Value
Episode 18
All too often, sellers will ask a few high level questions, and barely wait for the answers before jumping into the pitch and demo. Unfortunately, th…
2 years, 9 months ago
Why Sales Execs Need More Business Value
Episode 17
Why should sales executives put extra emphasis on value selling in 2024?
In this Value Coffee Talk we ask this question of sales strategy consultant …
2 years, 9 months ago
Motivating for Change: Accelerating Value Adoption
Episode 16
How do you get your sellers and success reps to adopt your new value programs?
In this episode we chat with executive consultant and performance coac…
2 years, 9 months ago
The Transparency Value Sale
Episode 15
Why is Transparency so important for B2B selling effectiveness?
In this Value Coffee Talk podcast we grab Todd Caponi, a best selling author of the b…
2 years, 10 months ago
Value Realization Roadmap
Episode 14
How do you implement a Value Realization program and get it right?
In this coffee talk chat we grab time with value practice leader Michael Ketchmere…
2 years, 10 months ago
Value is in the Eye of the Beholder
Episode 13
Where does the term “Value is in the Eye of the Beholder” come from, and why is it so important?
In this Value Coffee Talk we discuss this topic with…
2 years, 10 months ago
Leveraging the Language of Value for Selling Success
Episode 12
How much does having the right language help with Value Selling?
In this Value Coffee Talk podcast we chat with veteran Value Leader Bill Liebler (Ne…
2 years, 10 months ago
The Charter: Key to Your Value Program Success
Episode 11
Why is a charter so important to your value management and enablement program success?
Doug May is a top GTM executive and value evangelist, currently…
2 years, 10 months ago
Cracking the Code on Value Realization
Episode 10
What does it take to get Value Realization right?
Dudley Nostrand is a value leader with SourceGraph, a provider of software developer experience and …
2 years, 10 months ago