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Leveraging the Language of Value for Selling Success
Episode 12
Published 2 years, 5 months ago
Description
How much does having the right language help with Value Selling?
In this Value Coffee Talk podcast we chat with veteran Value Leader Bill Liebler (NetSuite Oracle) about the importance of value language proficiency, and how essential it is to better prospect engagements and driving wins.
We discuss how he got sellers to better understand and leverage this language for success with his “Buzz Words” program, and the impacts of getting “the language of value” right.