Episode Details
Back to Episodes
The Charter: Key to Your Value Program Success
Episode 11
Published 2 years, 5 months ago
Description
Why is a charter so important to your value management and enablement program success?
Doug May is a top GTM executive and value evangelist, currently the Chief of Staff to the CRO at DataDog and formerly leading value programs at Databricks and Splunk.
Doug has been a great mentor and influencer in the value management / enablement space, generous with his time and sharing of best practices. We grabbed a cup with Doug to discuss one of his favorite success factors: the Value Office Charter.
In this chat, Doug details the exact elements you need to create a successful charter to drive your value program adoption, support and success - the Four Es: Execute, Enable, Evangelize, and Evolve.