Episode Details
Back to Episodes
Delivering on the Promise: Value as a Service
Episode 20
Published 2 years, 3 months ago
Description
When your CEO writes the book Value as a Service, you know you have the executive support you need!
In this episode we interview Dr. Jeff Collins, a 15+ year value veteran, who is currently the Sr VP, leading the value program and delivery for business spend management firm Coupa Software.
We discuss the vital importance of executive support to any program, and several specific value enablement elements that Jeff was able to implement with this support to drive stellar value management performance across marketing, sales, customer success and product groups.