Episode Details
Back to Episodes
Value Selling for Security Solutions
Episode 26
Published 2 years, 2 months ago
Description
When it comes to security solutions, is there a big payoff for taking a value selling approach, and can you actually quantify the value of security to prospects and customers?
In this episode we tap the expertise of value veteran Rui Miranda, to discuss the need for value selling and how to best implement this for security and fintech solutions.