Podcast Episodes

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What is the R&D Payback Ratio?
What is the R&D Payback Ratio?

In episode #40, I dive into R&D efficiency. I think this has always been a hard one. The correlation between R&D investment and growth. A reader brou…

2 years, 8 months ago

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How Should I Track COGS With Usage-based Revenue
How Should I Track COGS With Usage-based Revenue

In episode #39, I address COGS and usage-based revenue. It’s so important to track COGS correctly for your SaaS. Your COGS area is often dictated by …

2 years, 8 months ago

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What is Your SaaS OpEx Profile?
What is Your SaaS OpEx Profile?

In episode #38, I address the “bottom half” of your SaaS P&L. This is your OpEx area, or operating expenses. There is a common way to analyze this ar…

2 years, 8 months ago

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These Are the Top 3 SaaS Metrics Said Every Blog Post and Webinar Ever
These Are the Top 3 SaaS Metrics Said Every Blog Post and Webinar Ever

In episode #37, I address the top three SaaS metrics. And I’m sorry that this will really disappoint you.

- Are there really top 3 metrics?

- Top met…

2 years, 8 months ago

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The Right Metrics for the Right Stage of Your Business
The Right Metrics for the Right Stage of Your Business

In episode #36, I address how to know which metrics are relevant for your stage. There are a lot of metrics to calculate, but we can easily go overbo…

2 years, 8 months ago

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What Do You Mean by a Gross Margin Adjusted CAC Payback?
What Do You Mean by a Gross Margin Adjusted CAC Payback?

In episode #35, I address a nuance of the CAC Payback Period metric. It’s one of my favorite metrics and requires three inputs.

- What is CAC Payback…

2 years, 8 months ago

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ARPA | The Forgotten SaaS Metric
ARPA | The Forgotten SaaS Metric

In episode #34, I address the forgotten metric, ARPA. ARPA stands for average revenue per account. It’s such a simple metric that it is often forgott…

2 years, 8 months ago

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What is The Proper Close Date for a Software Booking
What is The Proper Close Date for a Software Booking

In episode #33, I address close dates for our bookings data. There are two primary camps when it comes to the date of record for a Closed Won opportu…

2 years, 8 months ago

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Why CAC Is Like Debt
Why CAC Is Like Debt

In episode #32, I address CAC, or customer acquisition cost, and why it behaves like debt. This is important to understand as high CAC and low retent…

2 years, 8 months ago

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System Reboot: Your ARR Has Been Corrupted
System Reboot: Your ARR Has Been Corrupted

In episode #31, I address the ever-changing definition of ARR. It’s so important to get this right for several reasons. It affects your metrics and v…

2 years, 8 months ago

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