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What is The Proper Close Date for a Software Booking
Published 2 years, 8 months ago
Description
In episode #33, I address close dates for our bookings data. There are two primary camps when it comes to the date of record for a Closed Won opportunity.
- What is a close date?
- Option 1 – date of execution
- Option 2 – subscription start date
- Mismatch between bookings date and S&M metrics
- Make sure it’s defined internally
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