Podcast Episodes
Back to Search
What is Customer Lifetime Value
In episode #20, I address customer lifetime value (LTV). LTV estimates the total cash flows that we will receive over the lifetime of a customer. It’…
2 years, 9 months ago
Don’t Forget Sales Cycle Length in Your S&M Metrics
In episode #19, I address how sales cycle length impacts the calculation of your sales and marketing efficiency metrics. This question always comes u…
2 years, 9 months ago
Why is Department Coding So Important?
In episode #18, I address department coding. This is the second pillar in our proper SaaS accounting foundation. First, we need a proper chart of acc…
2 years, 9 months ago
What Is This Chart of Accounts That I Hear About?
In episode #17, I address the chart of accounts or COA. It forms our accounting in SaaS. If the COA is wrong, our SaaS P&L and SaaS metrics will be w…
2 years, 9 months ago
Why Is the Rule of 40 Back in Style?
In episode #16, I address the Rule of 40, a popular investor metric. As a SaaS CFO, I like to say that financial discipline never goes out of style. …
2 years, 9 months ago
Have You Adjusted Your Sales and Marketing Efficiency Metrics for Variable Revenue?
In episode #15, I address variable revenue and sales and marketing efficiency metrics. This is Pillar 5 in my 5 Pillar SaaS Metrics Framework. Variab…
2 years, 9 months ago
What Time Period Should I Measure for Revenue Retention?
In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation co…
2 years, 9 months ago
Do You Know Your Margins by Revenue Stream?
In episode #13, I address our margins by revenue stream. It’s so important to have an accurately calculated gross margin and margins by revenue strea…
2 years, 9 months ago
How to Correctly Calculate Your Overall Gross Margin
In episode #12, I address our overall gross margin. It’s so important to have an accurately calculated gross margin. It affects how you read your bus…
2 years, 9 months ago
COGS vs. OpEx | Why Is This SO Important?
In episode #11, I address COGS vs Operating Expenses (OpEx). The coding between COGS and OpEx is critical. It requires a proper department structure …
2 years, 9 months ago