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What Time Period Should I Measure for Revenue Retention?
Published 2 years, 9 months ago
Description
In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation course.
- Are we talking about aggregate revenue retention?
- We can segment by ICP, product line, etc.
- Are we talking about cohort revenue retention?
- I calculate monthly, T3M, T6M, and TTM
- The danger of TTM retention
- Retention can be subjective
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