Podcast Episodes
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Does Usage-based Revenue Count as a Booking?
In episode #30, I address variable revenue and software bookings. This is a hot topic in SaaS. It can be dangerous to mix subscription revenue with v…
2 years, 8 months ago
A Renewal is Not a Booking or Is It?
In episode #29, I address the nuances of renewals and software bookings. Renewals may or may not be a booking. Of course, it depends!
- What is a ren…
2 years, 8 months ago
Do Price Changes Count as a Software Booking?
In episode #28, I address the nuances of software bookings. This is a common question from students in my SaaS metrics course at TheSaaSAcademy.com. …
2 years, 8 months ago
What is the Difference Between an Upsell and a Cross-sell?
In episode #27, I address the nuances of software bookings. It’s important to track expansion ARR just like new customer ARR. There are two types of …
2 years, 9 months ago
If I Offer Self-service SaaS Do I Still Track Bookings?
In episode #26, I address software bookings. What if I offer a self-service SaaS product? Low ACV and a high volume of customers.
- Are software book…
2 years, 9 months ago
What is a Software Booking?
In episode #25, I address software bookings. Bookings are the life of a SaaS business. It’s so important to track bookings accurately, but it is ofte…
2 years, 9 months ago
The Advanced Lifetime Value Formula and Its Dangers
In episode #24, I address the advanced customer lifetime value (LTV) formula. But we have to be careful how we used the advanced formula. Let's talk …
2 years, 9 months ago
LTV is NOT a Standalone Metric
In episode #23, I address customer lifetime value (LTV) as a standalone metric. It's not! We must compare it to CAC just like CAC can’t be used as a …
2 years, 9 months ago
Should I Use LTV If I Target High ACV Customers?
In episode #22, I address customer lifetime value (LTV) when we chase mid-market and enterprise customers. Does LTV provide much value in a higher AC…
2 years, 9 months ago
LTV is a Point in Time Metric
In episode #21, I address customer lifetime value (LTV). This is a point-in-time metric! We do not calculate this for our entire customer base. It’s …
2 years, 9 months ago