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What is Cohort Analysis?
What is Cohort Analysis?

In episode #50, I dive into cohort analysis. This is thrown around a lot in SaaS. It doesn’t apply in all situations so don’t always jump on the coho…

2 years, 8 months ago

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Klaviyo’s Gross Profit Performance and OpEx Profile at Scale
Klaviyo’s Gross Profit Performance and OpEx Profile at Scale

In episode #49, I dive into Klaviyo’s gross profit and OpEx profile. It’s really interesting to see how they are performing at scale, and it doesn’t …

2 years, 8 months ago

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Klaviyo’s Net Revenue Retention Formula and Performance
Klaviyo’s Net Revenue Retention Formula and Performance

In episode #48, I dive into Klaviyo’s net revenue retention (NRR) formula. Its formula appears pretty standard, but catch episode #47 on Klaviyo’s gr…

2 years, 8 months ago

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Klaviyo Filed Their S-1 and Gross Revenue Retention Formula
Klaviyo Filed Their S-1 and Gross Revenue Retention Formula

In episode #47, I dive into Klaviyo’s gross revenue retention (GRR) formula. Wait! What? That definition does not look standard.

- The standard GRR f…

2 years, 8 months ago

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What is Churn in SaaS?
What is Churn in SaaS?

In episode #46, I dive into the sometimes ambiguous world of churn. Seems like this should be easy.

- What is churn?

- When should churn be counted i…

2 years, 8 months ago

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TCV vs ACV vs ARR
TCV vs ACV vs ARR

In episode #45, I dive into SaaS metrics lingo. TCV, ACV, and ARR are common terms in SaaS that mean many different things. Let’s not confuse this in…

2 years, 8 months ago

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One of the Biggest SaaS Data Mistakes
One of the Biggest SaaS Data Mistakes

In episode #44, I dive into one of the biggest data mistakes that I see in SaaS. It’s your closed won opportunity data. Opp data drives reporting, an…

2 years, 8 months ago

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How to Call BS on a Bookings Forecast
How to Call BS on a Bookings Forecast

In episode #43, I dive into forecasts and reality. I’ve seen a lot of SaaS P&Ls and forecasts. There is a simple way to call BS on a forecast. And to…

2 years, 8 months ago

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Your SaaS P&L is Wrong
Your SaaS P&L is Wrong

In episode #42, I dive into the structure of your SaaS P&L. After improving your chart of accounts, this is the second step in improving your SaaS fi…

2 years, 8 months ago

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What is the R&D Index?
What is the R&D Index?

In episode #41, I dive into R&D investment efficiency. When I was researching episode 40 on the R&D Payback Ratio, I stumbled upon an article by Bost…

2 years, 8 months ago

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